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  • PubNative Launches Programmatic VR Advertising

    Mobile publisher platform and programmatic ad exchange PubNative announces that it is expanding its offering with ads in gaming and VR environments, partnering with in-game monetisation platform Admix. Virtual reality has become increasingly popular over the past few years, pushed by [...]

  • Sort the Real from the Buzz: Are Blockchain & Virtual Reality Better in Theory than Practice?

    With today’s digital disruption, backing the right technology is a key to survival and success. If only there were a marketing oracle, who could magically sort out the theoretical from the practical and point us to the right technology. This [...]

  • Through the Looking Glass – a VR/AR Wonderland for Retail?

    The concept of virtual reality (VR) as a serious commercial concept has been brewing for well over a decade, with the technology regularly heralded as the next big step in gaming, entertainment, and design. In this piece for RetailTechNews, John [...]

  • Diamond Hedge Hopes AR Will Help It Sparkle in APAC

    With consumers in the Asia-Pacific region already accustomed to augmented and virtual reality (AR/VR) technologies, one company hopes this means they will be able to more quickly adapt to its own platform. Launched in 2015, Diamond Hedge touts itself as a [...]

  • 3D Technology Will Change the Customer Experience from In-Store to At-Home

    Retailers and e-commerce enterprises are beginning to realise the disruptive potential of 3D technology. In this piece, Andrei Vakulenko (pictured below), chief business development officer, Artec 3D, explains that the challenge is that there hasn’t been a standard set yet when it comes [...]

  • AR Will Bring New Growth: Q&A with Stuart Flint, Oath

    While the world of telco gathers at MWC in Barcelona, Oath is using the opportunity to roll-out new ad formats, some of them based on AR. In the run-up to the launch, ExchangeWire talked to Stuart Flint (pictured below), Head [...]

  • There’s No Gimmick in Walmart's and Kantar’s VR Push

    Virtual reality in retail has always been something of a gimmick, but with Walmart acquiring VR company Spatialand and Kantar starting up a new consultancy specifically applying VR to the retail sector, it seems there’s a change in the wind. [...]

  • India Marketers Need Documented CX Vision

    Brands in India must step up and start applying 'emotion' to their marketing messages as well as establish a clear customer experience (CX) strategy to be a leader in their industry. According to Forrester's recent 2017 India Customer Experience Index, [...]

  • China Online Video Ads Hit £1.36bn; APAC Consumers Will Recommend Charitable Brands

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: China online video ads hit £1.36bn; APAC consumers will recommend brands that are charitable; Singapore TV network [...]

  • AEG Is Embracing Emerging Technology to Sell You Washing Machines

    How do you drive interest in a washing machine? Just ask AEG, which recently partnered with AR specialists 3RockAR to deliver an experiential campaign to commuters at London's Kings Cross station through a ‘magic mirror’, immersing passers by in a [...]