In today's ExchangeWire news digest: TikTok responds to EU's call to remove misinformation on Israel-Gaza; new research finds US teens spend more time watching YouTube than Netflix; and Meta introduces brand safety tools for brands. TikTok reports crackdown on Israel-Gaza misinformation TikTok [...]

A newly-released study shows brand suitable and contextually-delivered advertising with Channel Factory delivers on average, 28% more attention than industry wide benchmarks according to leading attention measurement platform Playground xyz. Channel Factory, which helps advertisers deliver brand suitable advertising in more [...]

In today's ExchangeWire news digest: agencies concerned by Google ad transparency; Meta unveils new features for Threads as user base sinks; and Alibaba eyes an expansion of its B2B business in the US. Agencies concerned by transparency issues at Google Following Adalytics’ [...]

This week: Meta prohibited from unconsented ad targeting, AI21 Labs cinches USD$155m (~£122m) in funding... In a win for fair ad targeting, the Oslo District Court dismissed Meta's plea for an injunction against an ad targeting ban imposed by Norway's data [...]

In today's ExchangeWire news digest: YouTube Shorts may risk killing the platform's core business; the FTC wins an administrative ruling against software firm, Intuit; and Chinese app stores prevent publishers from launching new apps unless they adhere to mandatory disclosures. Shorts [...]

Attention measurement and optimisation provider, Playground xyz Attention Intelligence Solution (AIP) announced today (July 24th, 2023), its actionable attention solution on YouTube, as well as unveiling new insights on how advertisers can garner the most attention for their Youtube ad [...]

In today's ExchangeWire news digest: Criteo is issued a revised fine in France for GDPR violations; YouTube internally tests a new gaming feature; and Amazon ups its investment in India to USD$26bn (~£20bn). Criteo fined €40m over user targeting Tech giant Criteo [...]

Scibids, the global leader in artificial intelligence (AI) for digital marketing, today (June 6th, 2023) announced that it has implemented its AI as a service solution for online poker cardroom, PokerStars, generating USD$2.5m (£2.1m) in media efficiencies, and over 50 [...]

Integral Ad Science, a global leader in digital media quality, announced it has enhanced its partnership with YouTube to provide advertisers with industry-leading brand safety and suitability measurement across the online video platform.  Powered by cutting-edge, machine learning technology, IAS measurement [...]

In today's ExchangeWire news digest: NPR announces it will leave Twitter after being labelled “state-affiliated media”; YouTube quietly abandons its shopping plaform; and Singaporean authorities turn to data from Singpass to help tackle and prevent fraud. NPR leaves Twitter over "inaccurate" [...]