DoubleVerify, a leading software platform for digital media measurement, data, and analytics, today announced it is the first to earn accreditation by the Media Rating Council (MRC) for its independent, third-party calculation, and reporting of YouTube video viewability, for desktop [...]

In today’s ExchangeWire news digest: Google has removed apps secretly collecting and sharing user data; YouTube has banned Russian parliament channel, Duma TV, from the platform; and Elon Musk will no longer join Twitter's board of directors.    Google removes apps secretly collecting user [...]

In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: US Officials probe potential insider dealings at Activation Blizzard; Elon Musk becomes the largest stakeholder in Twitter and is appointed [...]

In today’s ExchangeWire news digest: the Indian government bans 22 YouTube channels for posting disinformation; Twitter appoints billionaire Elon Musk to its board of directors; and one-click payment start-up Fast to shut down all operations.   India bans 22 YouTube channels over alleged [...]

AdPlayer.Pro, an international provider of outstream video advertising solutions, has introduced new video ad server functionality, focusing on the wider integration of YouTube creatives into publishers’ inventory. According to the company's official announcement, the newly-released features enhance publishers’ ability to connect [...]

AdPlayer.Pro, un proveedor internacional de soluciones de publicidad en vídeo outstream, ha introducido una nueva funcionalidad de servidor de publicidad en vídeo, enfocándose en una integración más amplia de las creatividades de YouTube en el inventario de los editores.  Según el [...]

the7stars, in close collaboration with Google, have launched an AV fluid planning approach designed to unlock specialist YouTube marketing opportunities for clients. The move recognises YouTube as a natural extension of AV activity, following a year of unprecedented change which [...]

In today's ExchangeWire news digest: TikTok, Snap Inc., and YouTube questioned over child safety protocols; digital lenders could face license withdrawals after Kenyan crack down; and Zolve have raised USD$40m (£29m) in a Series A round.   Snap, YouTube, and TikTok questioned [...]

In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: Facebook whistleblower, Frances Haugen, discusses safety concerns during a 60 Minutes interview; YouTube announce they are expanding video [...]

In today’s ExchangeWire news digest: YouTube have announced they are expanding video action campaigns to CTV; Perion Network have acquired Vindazoo in a USD$93.5m (£68.7m) deal; and Zeta Global have completed a USD$41m (£30.1m) acquisition with Apptness.   YouTube announce video action [...]