The online advertising industry evolves at a rapid pace, driven by changes in consumer behaviour and advancements in technology. ExchangeWire spoke to several senior marketing professionals from leading ad tech companies about their expectations for 2016, we’ve summarised their prediction [...]

Today (18 November), Pixalate has issued a cybersecurity threat advisory about the discovery of Xindi botnet, which will, if not stopped, cost advertisers an estimated USD$3bn by the end of 2016. Xindi is a Windows-based botnet specifically designed to exploit a critical [...]

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: UK Ad Revenues Rise 27.5%, despite ad blocking; 65% of [...]

In this edition of Exchangewire's Weekly European Roundup: Ad tech at Cannes; Rubicon announces mobile landmark; Jelli receives $21m cash injection; Authorities update fraud guidelines. Ad tech at Cannes, but creativity still reigns supreme The largest conference in the advertising industry [...]