With ATS Sydney just two months away, Jay Stevens VP & GM, International at The Rubicon Project, and keynote for the day gives ExchangeWire APAC an overview of the platform offering in the APAC region - and details of key [...]
As the market matures in APAC, tech vendors like MediaMath are looking to help brands and agencies trade in the new data-driven advertising marketplace. Here Mike Peralta, CRO at MediaMath, discusses the strategy in the APAC region, and how [...]
Bharad Ramesh is the Regional Executive Director, Strategic Operations & Trading, Asia for Starcom Mediavest Group. Here he discusses how the online media landscape is evolving in Asia. He talks about how digital is still not mainstream, how [...]
Alex Littlejohn is President APAC of Adconion Media Group. Here he discusses how the recent smartclip acquisition puts the Adconion Media Group in a strong position globally to provide branding, direct response and video solutions. Littlejohn also provides [...]
Mr. Yi Shi who is both CEO & Founder of Avazu Inc on Avazu’s offering as a display advertising company, with a private exchange business and a priority DSP - and why they have chosen to move into China. He [...]
Carolyn Bollaci is MediaMind’s Country Manager for Australia and New Zealand. Here she discusses why it's key for advertisers to deliver rich, engaging and optimised ad experiences to consumers, wherever they are in the digital space.
Bollaci also talks [...]
Next in our exclusive series with Effective Measure, a global Digital Audience Measurement and Research company focused on emerging markets, we look at the Malaysia’s amazing growth in mobile. With 115+ million web pages viewed on Malaysian mobile devices in [...]
Ben Barokas, CEO and Co-Founder of Admeld on being a sell-side platform (SSP) for premium publishers and why Australian publishers are moving so rapidly to solve the same fundamental challenges other markets have faced.
Barokas also discusses the dynamics of the [...]
Nick Gill Commercial Director for Marin Software, APAC on their recent launch into the Australian market. He discusses how their expansion from search into the Google Display Network, Facebook and YouTube and partnership with Criteo (retargeting) means advertisers can [...]
James Zipeure, Chief Operating Officer for VeNA (Video and Entertainment Network Asia) on how video and social gaming % growth in some APAC markets is outstripping all other digital channels. He talks about how VeNA’s business model actively embraces [...]
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