Coull's CEO, Irfon Watkins writing exclusively for ExchangeWire. Premature proclamations that ‘Flash is dead’ have been made repeatedly ever since Steve Jobs penned an open letter in April 2010 explaining why Apple would not support Adobe’s technology. For a simple and [...]

Digital Video and TV advertising are hot topics at the moment, with marketers striving to lead the way and reap the rewards of being an early adopter. However, with consumer behaviour changing so rapidly this is a sprint race where those [...]

Video advertising offers the perfect platform for a marriage of data and creativity, but many advertisers are unaware of the creative opportunities available, argues Justin Taylor, UK MD Teads. Advertising has come a long way since the first TV ad aired [...]

By 2019, almost 15% of UK internet users will access online content exclusively through mobile devices (tablets, smartphones, and wearables). This was one of the statistics presented by Nick Reid, managing director, TubeMogul at the company’s 'Summer of Mobile' brand event [...]

Recent headlines have purported that ad viewability in the UK is now less than 50%. As human beings, we're programmed to strive towards achieving the best we can and many marketers will struggle to accept a performance metric of 50%. Especially when that 50% is measurable and trackable and, [...]

Yesterday, Google reported better than expected Q2 2015 earnings. Stock jumped by almost 12% to $673.50, making Google the second most valuable company in the world, behind Apple.   Key figures -- Revenues of $17.7 billion and revenue growth of 11% year-over-year; [...]

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: a record 91% of UK Millennials own a smartphone; Apple [...]

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world. In this week’s edition: 456% increase in RFPs including a video ad component; Mobile marketing costs down 31% in May. 456% increase in RFPs including a video ad [...]

Now & Next is a new feature from ExchangeWire Research. In Now & Next, we review the latest research, provide impartial insight and analysis of current trends and provide predictions for the future of advertising and marketing technology. This feature [...]

ExchangeWire Research’s weekly roundup brings you up-to-date findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: lack of premium video is holding back industry growth; 57% of [...]