Case studies

• MediaCom Develops First Ever Automated Trading Desk for Campaign With Innocent

  

  Media agency MediaCom is set to release a world-first automated trading desk which is set to transform the way agencies purchase advertising digitally out-of-home. Smoothie drinks brand innocent will be the first company to use the new technology, which is set [...]

• UBS Driving Brand Refresh With Ogury's Mobile Video Ads

  

  UBS "Life Questions" was launched with a 70% focus on digital. Ogury supported the "Life Questions" campaign with a mobile specific full screen video ad campaign during Q1 and Q2 of 2017. The videos were designed to stir customers' imagination and [...]

• eBay Kleinanzeigen Partner With AppNexus to Boost Programmatic Sales

  

  eBay Kleinanzeigen, Germany’s largest classified ads marketplace and subsidiary of the global online marketplace eBay, has been renowned as a pioneer in the programmatic advertising space since 2012. So when header bidding emerged as the latest in programmatic technology, eBay Kleinanzeigen [...]

• The Cronulla Sharks & Ooyala Engaging Fans With Mobile Live Streams

  

  The Cronulla Sharks of the Australian National Rugby League (NRL) was looking to deliver live broadcasts
to its passionate fans. The club, which had plans in place for live video capture, signed up to become the first club in the NRL to [...]

• PayPal Leveraging Native In-feed to Boost Awareness of Mobile Offerings

  

  PayPal offers a simple way to pay, completing online transactions at the touch of a button and on your mobile. The challenge was to hit three KPIs: driving awareness, prompting new users to sign up and promoting incremental transactions amongst [...]

• Kraft Promoting Philadelphia Cream Cheese as Multi-purpose Product With Flite's CMP

  

  Kraft, through its media agency Starcom MediaVest, partnered with Flite, a creative management platform (or CMP), to drive adoption of Philadelphia Cream Cheese as a multi-purpose cooking ingredient. SMV worked with Flite to develop a custom display unit and leveraged dessert recipes and images [...]

• Le Figaro Engaging 60 Million Monthly Viewers Outside France With AppNexus Publisher Suite

  

  With the acquisition of CCM Benchmark Group last year, Figaro Media Group found itself in the welcome position of being the single-largest digital publisher in France, with 31 million unique visitors per month in France alone (50 percent of the [...]

• Near Helps Virgin Active Drive New Memberships Among Target Audience

  

  Leading health club Virgin Active partnered with Ambient Intelligence Platform Near to increase consumer engagement and boost membership enrolment. Using its SaaS product Allspark, Near developed and executed an effective two-phase campaign strategy to identify and reach Virgin Active’s target [...]

• Martini Media Turning to Flite's CMP to Increase Engagement of Affluent Audiences

  

  Martini Media, a leader in reaching and engaging the affluent online, leveraged Flite’s Creative Management Platform (CMP), to reach luxury advertisers in a cluttered digital advertising ecosystem. Using brand creative assets and Flite’s Design, Campaign and Report studios, Martini built [...]

• ContentSquare Increased Overall Mobile Conversions for L’Occitane

  

  With over 50 websites in 30 countries attributing to $1 billion in revenue, L’Occitane was noticing a large discrepancy in checkout page conversions between markets and needed to better understand how users behaved differently to optimize checkout UX and boost [...]