DEEP DIVE
A Rising Tide of Collaboration Lifts the Programmatic Industry
Collaboration has long been a favourite subject of mine and one I believe doesn’t get talked about nearly enough. As we move towards the end of another and particularly strange year, it’s worth pausing for reflection. The programmatic landscape is [...]
Collaboration has long been a favourite subject of mine and one I [...]
Data-Driven Marketing Measurement Strategy Lights the Path to Certainty
Marketers hold perhaps the most unique position within a company: unlike other divisions, marketing has a vantage point over the ambitions of its business and the sensitivities and needs of its customers. They act as the bridge between business and [...]
Marketers hold perhaps the most unique position within a company: unlike other [...]
The Future is Mobile - So, How Can Brands Harness It?
Whilst COVID-19 has wreaked havoc on much of the ad industry, certain channels have been able to ride the storm, experiencing a newfound boost or seeing pre-existing upticks accelerating. Mobile falls into the latter category: whilst global stay-at-home measures have [...]
Whilst COVID-19 has wreaked havoc on much of the ad industry, certain [...]
The Best Channel for Brands is Mobile Gaming — But Do They Know That?
While the challenges for publishers have never been greater, this is also true of the opportunities. For starters, the phasing out of the third-party cookie is set to benefit all parties with access to first-party data assets, which publishers have [...]
While the challenges for publishers have never been greater, this is also [...]
Follow ExchangeWire