Latest Stories

• U of Digital’s Shiv Gupta on Scope3’s New Platform, Sonos’ Streaming Video Player Cancellation and AI-Powered Shopping Surging 

  1 month ago Podcast

  

  In this episode of the MadTech Podcast, ExchangeWire editor Aimee Newell Tarín is joined by CEO Rachel Smith and Shiv Gupta, U of Digital founder to discuss the latest in the media and marketing industries.  They discuss the launch of Scope3’s [...]

• The Stack: Major Developments in Ad Tech

  1 month ago News

  

  This has been a busy week, from safer online spaces to secret tech battles and industry shake-ups. Also, in today’s MadTech Daily, we dive into major acquisitions at Omnicom, the world’s first AI generated newspaper edition, and Google Search being [...]

• The Wires 2025: Second Wave of Judges Revealed 

  1 month ago News

  

  Which industry members will be judges at The Wires this year? Find out the second wave of names revealed below… Last week, we revealed eight of the many industry members who will be judging ExchangeWire’s prestigious The Wires awards this year. [...]

• StackAdapt & Zitcha Partner to Democratise Retail Media Access for Global Brands

  1 month ago News

  

  StackAdapt, a leading multi-channel advertising platform, is pleased to announce a global partnership with Zitcha, a unified retail media platform. This collaboration empowers brands of all sizes—particularly mid-market companies—to leverage retail media opportunities traditionally limited to top-tier enterprises. By integrating [...]

• Equativ Launches GreenPMPs to Reduce Advertising Carbon Emissions

  1 month ago News

  

  Equativ today (March 20th, 2025) announces the integration of GreenPMPs™ on its end-to-end platform, Maestro by Equativ, empowering advertisers to significantly reduce the carbon emissions of their digital campaigns while enhancing performance, all in real-time.   The launch follows on from Equativ’s [...]

• Pentaleap & Vantage Partner to Offer Retail Media Networks a Unified Path-to-Purchase

  1 month ago News

  

  Pentaleap, a leader in retail media technology, and Vantage, the orchestration layer for retail media, have announced a strategic partnership to help retailers, marketplaces, and eCommerce platforms launch and scale their retail media networks. A smarter approach to retail media: Today’s retail [...]

• Pubstack Appoints Federico Benincasa as Chief Product Officer to Drive Innovation & Growth

  1 month ago News

  

  Pubstack, the leading ad management platform, announces the appointment of Federico Benincasa as chief product officer. An entrepreneur and a key figure in the ad tech industry since 2008, Federico has played a pivotal role in shaping product strategies for several [...]

• Digest: Google to Acquire Cybersecurity Startup Wiz for $32bn 

  1 month ago News

  

  Today’s digest covers Google’s decision to acquire cybersecurity firm Wiz, the rising trend of AI-powered shopping, and Adform’s exploration of a potential sale. Google to Acquire Cybersecurity Startup Wiz for $32bn  Google announced it will acquire cybersecurity startup Wiz for USD $32bn (£1.6bn) [...]

• Impact Plus Releases Guide to Cut Digital Ad Carbon Footprint Without Harming Performance

  1 month ago News

  

  Leading sustaintech solution Impact Plus today (March 19th, 2025) launched a step-by-step guide on how brands can minimise the environmental impact of their online ads.   “Sustainability Simplified: Decarbonising Your Digital Campaigns at Scale” provides advertisers with easy-to-follow checklists to evaluate, reduce, [...]

• Azerion Launches Hawk DSP in the US

  1 month ago News

  

  Azerion, the international, publicly listed ad tech full-stack platform and leading curation house, has launched Hawk, a demand-side platform (DSP), in the US. Hawk is a cost-effective DSP that allows advertisers to access audiences that have been curated on the [...]