Latest Stories

• Kevel Secures Series C Funding & Names Puja Rios as President/COO Expanding its C-Suite Team

  11 months ago News

  

  Kevel, the API led ad serving company, is announcing it has raised USD$23m (£18m) in Series C funding. This round of funding was led by Series B investor Fulcrum Equity Partners with investment from Godwin Capital Group, Iberis Capital, Dunnhumby [...]

• TikTok Facing Potential Ban in US; Target to Launch Paid Membership to Rival Amazon Prime & Walmart+; Amazon Loses Appeal Over Targeting UK Consumers 

  11 months ago News

  

  On today’s ExchangeWire digest: TikTok Facing Potential Ban in US; Target to Launch Paid Membership to Rival Amazon Prime & Walmart+; Amazon Loses Appeal Over Targeting UK Consumers  National security concerns in the US have led to the introduction of a [...]

• APAC’s Biggest Programmatic Trends for 2024 

  11 months ago News

  

  In association with StackAdapt In this exclusive article, Berina Colakovic, director of sales APAC, StackAdapt, dives into APAC’s programmatic landscape to explore the trends making the biggest waves. From data privacy regulations for the post-cookie world to mastering multichannel marketing, [...]

• RAAS LAB Primed for Operational Expansion with Appointment of Guy Jackson as Chief Commercial Officer

  11 months ago News

  

  RAAS LAB, the platform that delivers hyper-relevant targeting and creative for stronger cookieless advertising, today (March 6th, 2024) announces the strategic appointment of Guy Jackson as chief commercial officer. With Jackson’s extensive industry acumen and network, his hire comes at [...]

• Google & TikTok Implement Changes to Comply With Digital Markets Act; Temasek in Discussions to Invest in OpenAI 

  11 months ago News

  

  On today’s ExchangeWire digest: Google & TikTok Implement Changes to Comply With Digital Markets Act; Temasek in Discussions to Invest in OpenAI  With the final compliance deadline of the EU’s Digital Markets Act coming into effect on 7th March, Google has [...]

• Beintoo Joins Forces with Samba TV to Launch Advanced Targeting Capabilities in Spain & Germany

  11 months ago News

  

  Beintoo, the data-driven digital advertising company and subsidiary of Mediaset Group (part of the holding company MFE - Media For Europe), specialised in digital advertising strategies, and Samba TV, the leading provider of TV technology for audience data and omniscreen [...]

• Bettys & Taylors of Harrogate's Dom Dwight Spills the Tea on Brand Authenticity

  11 months ago Podcast

  

  "The issue with content is that the current ecosystem doesn't prioritise value for everyone - it's a game where a lot of brands have to create a surplus of content to stand any chance of doing well." On this special episode [...]

• Programmatic DOOH Shakes Off its Nascent Label & Enters the Mainstream

  11 months ago News

  

  For the second year in a row, JCDecaux, the UK’s leading out-of-home media owner, has released new research into the programmatic digital out-of-home (pDOOH) landscape in the UK. The findings show that over the past 12 months pDOOH has become [...]

• Exploring the Booming Landscape of In-Game Advertising

  11 months ago News

  

  Hypercasual to hardcore, the gaming market is experiencing explosive growth. We take a look at what this means for in-game advertising. Gaming is estimated to reach an overall value of $300bn (~£237bn) globally before the decade is out. In the US [...]

• Nominations Open for Top Agency Stars to Join Yahoo Academy’s 2024 Edition

  11 months ago News

  

  Nominations are now open for Yahoo Academy 2024, the 13th edition of its immersive talent building programme which helps rising media agency and marketing superstars develop the skills needed to lead and thrive in the workplace of the future. The [...]