Latest Stories

• Nominations Open for Top Agency Stars to Join Yahoo Academy’s 2024 Edition

  11 months ago News

  

  Nominations are now open for Yahoo Academy 2024, the 13th edition of its immersive talent building programme which helps rising media agency and marketing superstars develop the skills needed to lead and thrive in the workplace of the future. The [...]

• EU Fines Apple €1.8bn; Retailers Suffer Longest Dip in Sales Since 2020; UK Gov Partners with Media Smart for Scam Advertising Awareness Campaign  

  11 months ago News

  

  On today’s ExchangeWire news digest: EU Fines Apple €1.8bn; Retailers Suffer Longest Dip in Sales Since 2020; UK Gov Partners with MediaSmart for Scam Advertising Awareness Campaign   EU antitrust regulators have hit Apple with a fine of €1.8bn (£1.5bn), following their [...]

• Advertising in Gaming 2024 - Q&A with WeGame2

  12 months ago News

  

  In this exclusive Q&A, WeGame2’s Ellie Edwards-Scott, Nina Mackie, and Lisa Menaldo outline the key trends, benefits, and challenges associated with advertising in gaming, and how the format is set to evolve over the year ahead. What are the key industry [...]

• Nearly 75 Million Americans Are Unwittingly Sharing Their Data Online

  12 months ago News

  

  Blis, the integrated ad planning, buying, and measurement platform, launched its new study revealing that nearly 75 million Americans are unaware that, by sharing their email or phone number, they are also consenting to be anonymously identified by advertisers. Additionally, [...]

• Disney’s $8.5bn Merger with Reliance; Google Sued for $2.3bn; Elon Musk Sues OpenAI 

  12 months ago News

  

  On today’s ExchangeWire digest: Disney’s $8.5bn Merger with Reliance; Google Sued for $2.3bn; Elon Musk Sues OpenAI  Disney has announced a USD$8.5bn (£6.2bn) deal to merge its India business with Reliance Industries, an Indian multinational conglomerate. The merger will create the [...]

• ExchangeWire on Walmart’s Retail Media Plans, Google’s Data Driven Deal with Reddit and Our Reliance on Tech Giants 

  12 months ago Podcast

  

  In this ExchangeWire team episode of the MadTech podcast, Mat Broughton is joined by Rachel Smith and Lindsay Rowntree to discuss the biggest news in the media, marketing, and commerce industries.  On today’s episode, the team explore Walmart’s plans for retail [...]

• Retail Media Sees Significant Growth; Audio Makes a Splash in AUS Amid Slowed Ad Spend; US Agencies See Falling Revenues 

  12 months ago News

  

  This week on the ExchangeWire Stack: Retail Media Sees Significant Growth; Audio Makes a Splash in AUS Amid Slowed Ad Spend; US Agencies See Falling Revenues  A forecast this week found that retail media is the fastest growing form of ad [...]

• France Experiences Surge in Travel Demand Ahead of 2024 Summer Olympics

  12 months ago News

  

  Sojern, the leading digital marketing platform built for travel, shares its latest travel data* ahead of the 2024 Summer Olympics. Slated to be held in Paris, France from 26 July - 11 August 2024, the summer Olympic games will bring [...]

• Empresa de tecnología publicitaria de vídeo outstream AdPlayer.Pro refuerza la integración de socios de Prebid

  12 months ago News

  

  AdPlayer.Pro, un proveedor internacional de soluciones tecnológicas de publicidad outstream, ha introducido mejoras significativas en su plataforma de servidor de publicidad en vídeo.  Esta última actualización está estratégicamente diseñada para facilitar la integración sin problemas de la Demanda publicitaria de Prebid, [...]

• Nexx360 Platform Offers UK Publishers Ad Revenue User Experience & Sustainability Advantages

  12 months ago News

  

  French start-up, Nexx360, has launched in the UK to provide publishers with a wide range of benefits. Its server-side approach to programmatic advertising technology helps publishers to increase revenues, enhance users’ browsing experiences, and reduce their carbon footprint in a [...]