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Empresa de tecnología publicitaria de vídeo outstream AdPlayer.Pro refuerza la integración de socios de Prebid
AdPlayer.Pro, un proveedor internacional de soluciones tecnológicas de publicidad outstream, ha introducido mejoras significativas en su plataforma de servidor de publicidad en vídeo. Esta última actualización está estratégicamente diseñada para facilitar la integración sin problemas de la Demanda publicitaria de Prebid, [...]
IAB Europe Releases First European Retail Media Measurement Standards for Industry Feedback
Today, (February 29th, 2024) IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, published the first set of recommendations for retail media digital advertising metrics and measurement standards in Europe. The recommendations are open for [...]
MadTech Podcast Special: Kevel’s James Avery on Retail Media, Walled Garden Platforms and Programmatic at Scale
In this ExchangeWire MadTech podcast special, Ciarán O’Kane is joined by James Avery, founder and CEO of Kevel, to discuss the retail media ecosystem. James expands on: The growth of retail media networks Programmatic at scale Harnessing unique data Tying offline purchase behaviour to online [...]
DoubleVerify Launches Pre-Bid ‘Made for Advertising’ (MFA) Tiered Categories for Elevated Brand Suitability
DoubleVerify, a leading software platform for digital media measurement, today (February 28th, 2024) unveiled its latest innovation in brand safety and suitability with the introduction of tiered “Made for Advertising” (MFA) brand suitability categories for pre-bid avoidance. This first-to-market innovation, integrated [...]
Lumen Research is Granted Patent in the EU for Eye-Tracking Data Collection Platform
Today (February 28th, 2024), Lumen Research, the global attention technology company, announced the industry-first patent for an end-to-end eye-tracking data collection platform. The patent, initially granted in the EU, covers the Lumen eye-tracking platform’s ability to collect points of interest [...]
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