Latest Stories

• RAAS LAB Bolsters AI-Led Contextual & Creative Optimisation Capabilities with CTO & Chief Architect Appointments

  12 months ago News

  

  RAAS LAB, the platform that delivers hyper-relevant targeting and creative for stronger cookieless advertising, today (February 20th, 2024) announces two key appointments, Paul Blackledge as chief technology officer (CTO) and Clay Lenhart as chief architect.  With these hires, RAAS LAB will [...]

• Breakthrough Media Product for Brands: Data-Driven and Built for Purpose

  12 months ago News

  

  EssenceMediacom's Aarti Bharadwaj, SVP, product integration, APAC, and Chinmay Kelkar, head of transformation & regional client business director, APAC, on mastering the intricate balance between efficiency and innovation within the realm of advertising and media strategy. Data-driven decision-making is perhaps the [...]

• Apple to Face £427m Fine over Spotify Antitrust Complaint; Paramount & Comcast Discussing Streaming Merger; Big Tech Agree to New AI Pact 

  12 months ago News

  

  On today’s ExchangeWire digest: Apple to Face £427m Fine over Spotify Antitrust Complaint; Paramount & Comcast Discussing Streaming Merger; Big Tech Agree to New AI Pact  Apple will reportedly be hit with a €500m (£427m) fine from the EU over Spotify’s [...]

• SmartyAds Announces the Separation of its White-Label Solutions Department Into a Separate Company Named Teqblaze

  12 months ago News

  

  SmartyAds today(February 19th, 2023), announces the separation of its white-label solutions department into a separate technology provider brand, Teqblaze. Teqblaze has officially branched out from SmartyAds, launching as an independent technology brand dedicated to pioneering in the programmatic advertising sector. [...]

• Adform Bolsters UK Operations with Two Significant Manchester Appointments

  12 months ago News

  

  Adform, the most powerful and safe media buying platform built for the game changers, today (February 19th, 2024) announces the strategic appointments of Gary Humphreys and Martin Roberts as sales directors. The move marks a giant leap in Adform’s mission [...]

• OpenAI Launches Video Creation Tool Sora; £3bn Legal Action Case Against Meta; Over Half of Modern Gamers Look for Games Popular on Socials  

  12 months ago News

  

  On today’s ExchangeWire digest: OpenAI Launches Video Creation Tool Sora; £3bn Legal Action Case Against Meta; Over Half of Modern Gamers Look for Games Popular on Socials   Following its enormous success with ChatGPT, OpenAI has launched Sora, a new video creation [...]

• IAB Europe Releases Annual State of Readiness Report into Sustainability in Digital Advertising  

  12 months ago News

  

  IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, has announced the results of its latest annual ‘State of Readiness - Sustainability in Digital Advertising’ Report for 2024.  The main findings highlighted that the vast majority [...]

• Planet Sport's George Odysseos on X-WWE, Google AI, and UK streaming

  12 months ago Podcast

  

  In this episode of The MadTech Podcast, George Odysseos, CCO at Planet Sport, joins ExchangeWire's Anne-Marie Sheedy and Mat Broughton to discuss the biggest news in the media, marketing, and commerce industries. On today's episode, X's exclusive deal with WWE, [...]

• The Stack: X Attempts to Regain Former Glory; TikTok Announces Disinformation Updates; Video Games Maker Jagex to be Sold for £900m 

  12 months ago News

  

  This week on The Stack: X Attempts to Regain Former Glory; TikTok Announces Disinformation Updates; Video Games Maker Jagex to be Sold for £900m   X has been a trending topic over the past week. In an attempt to regain its former [...]

• From Clicks to Cart: The Rise of Social Commerce in APAC

  12 months ago News

  

  We take a look at the transformative impact of social commerce in APAC, exploring the unique conditions fuelling its meteoric growth. Within Southeast Asia, social commerce transcends mere convenience, embedding itself into daily digital interactions. The population navigates through brands and [...]