Latest Stories

• Industry Review 2025: A Big Year for Publishers

  1 month ago News

  

  ExchangeWire’s hotly-anticipated Industry Review will be published in January 2025, as we look at the top trends for a pivotal year for publishers of all sizes How has the publishing world adapted to fragmented platforms, changing audience demands? As AI cuts [...]

• Industry Review 2025: Putting Purpose Front and Centre

  1 month ago News

  

  Purpose seems to have replaced sustainability as a key term for the industry. Want to have your say on how it will impact the ad tech ecosystem in 2025? Did we reach peak ‘green’ in 2023? Sustainability was spoken about at [...]

• Industry Review 2025: Curation's Time to Shine?

  1 month ago News

  

  Curation is causing much discussion across the industry at the moment, and it's one of our key pillars for Industry Review 2025. Want to have your say? Some believe it has the potential to become a one-size-fits-all solution for ad targeting. [...]

• MadTech Sketch: The Future of Cookieless Measurement

  1 month ago News

  

  As a taster of our recent Deep Dive, we put together an example of some of the methodologies that can define the future of ad measurement In his latest MadTech Sketch, in association with Quantcast, Ciarán O'Kane takes a look at [...]

• Invibes e PHD Media svelano le nuove frontiere dello Smart Targeting con La Compagnie all'IAB Forum 2024

  1 month ago News

  

  Invibes Advertising (Invibes), leader nell'innovazione del digital advertising, unisce le forze con PHD Media per presentare un workshop esclusivo al prossimo IAB Forum 2024 in Italia. Intitolato "Nuove frontiere nello Smart Targeting: Case Study de La Compagnie", il workshop metterà [...]

• Pixels Unveils Groundbreaking Premium Sports Vertical Video Network Beyond Walled Gardens

  1 month ago News

  

  Pixels, a premium digital video network, today (October 22nd, 2024) announces the launch of its vRoll™ Network for Sport, an industry-first vertical network delivering premium sports content outside the confines of social media walled gardens. The vRoll™ network sources videos directly [...]

• Industry Review 2025: A Privacy-First World?

  1 month ago News

  

  Industry Review is back, as we look at the top trends for a pivotal year. Privacy is a topic on everyone's minds - will it define 2025? Cookies are staying, but the privacy toothpaste is well and truly out of the [...]

• Invibes & PHD Media Unveil New Frontiers in Smart Targeting with La Compagnie at IAB Forum 2024, Italy

  1 month ago News

  

  Invibes Advertising (Invibes), a leader in digital advertising innovation, is joining forces with PHD Media to present an exclusive workshop at the upcoming IAB Forum 2024 in Italy. Titled "New Frontiers in Smart Targeting – The La Compagnie Case Study," [...]

• Digest: Bountiful Cow launches tool for “brand unsafe” inventory

  1 month ago News

  

  In today's ExchangeWire Digest: Bountiful Cow launches tool for “brand unsafe” inventory; Sky losses double to £224m; and IPG unifies data efforts. Independent media agency Bountiful Cow has announced the launch of a programmatic tool designed to buy quality inventory previously [...]

• BackLite Media Partners with VIOOH to Bring Programmatic DOOH to the Middle East

  1 month ago News

  

  BackLite Media, a leading out-of-home (OOH) advertising company in the UAE, is proud to announce an exciting new partnership with VIOOH, a leading premium global digital out-of-home (DOOH) supply-side platform. This partnership marks VIOOH's first entry into the Middle East's [...]