Latest Stories

• Yahoo & LiveRamp Extend Partnership to Expand Addressability Solutions in EMEA

  1 month ago News

  

  Yahoo DSP has announced an expansion of its partnership with LiveRamp, the leading data collaboration partner, to improve addressability across the advertising ecosystem in EMEA. With this expansion, publishers using LiveRamp’s Authenticated Traffic Solution (ATS) can now achieve incremental advertising [...]

• iion Revamps fusiion: A Revolutionary Gaming Marketplace for Publishers 

  1 month ago News

  

  iion, today (March 19th, 2025) announced the revamp of fusiion, its comprehensive Gaming Marketplace that transforms how publishers monetise their gaming environments while delivering new opportunities for advertisers.  Built with publishers at its core, fusiion connects premium brands with gaming publishers [...]

• PubMatic Strengthens CTV Momentum in EMEA with Strategic Leadership Appointments

  1 month ago News

  

  PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, announced key leadership appointments, reinforcing its commitment to the growing connected TV (CTV) market. As highlighted in its latest earnings call, PubMatic’s CTV revenue more than doubled [...]

• Axis & StreamKey Partner to Elevate Video Advertising

  1 month ago News

  

  Axis, a global programmatic platform, is excited to announce a strategic partnership with StreamKey, a leader in video ad monetisation. This bilateral collaboration expands video supply opportunities for publishers and advertisers, offering premium video formats and enhanced monetisation capabilities across [...]

• Digest: Disney+ joins Barb Advanced Campaign Hub

  1 month ago News

  

  Today's digest looks at Disney+'s decision to join Barb, Alden newspapers in their stance against OpenAI, and Google's proposals to the US Government. Additionally, it highlights Roku's latest initiative to introduce video ads on its platform. Disney+ joins Barb Advanced Campaign [...]

• Rising Ballers’ Eni Shabani on the Power of Social Media, Making Meaningful Connections and Keeping Audiences Engaged 

  1 month ago Podcast

  

  In this podcast special, head of content John Still is joined by Eni Shabani, founder of Rising Ballers.  Shabani expands on:  How the power of social media has transformed the way individuals and businesses connect with their audience  Strategies that can ensure social [...]

• Clinch Earns Trustworthy Accountability Group (TAG) ‘Certified Against Malware’ (CAM) Certification

  1 month ago News

  

  Clinch, the AI-powered technology company that brings efficiency, productivity, and intelligence to omnichannel advertising, today (March 19th, 2025) announced it has earned the Trustworthy Accountability Group (TAG) Certified Against Malware (CAM) certification. This industry-standard certification confirms Clinch’s commitment to keeping [...]

• RAAS LAB Launches First-of-its-Kind Relevant Marketplace

  1 month ago News

  

  RAAS LAB, the platform that delivers hyper-relevant ad experiences at scale for enhanced premium media performance, today (March 18th, 2025) announces the launch of the Relevant Marketplace (RMP).  As the first solution of its kind in the industry, the RMP enables [...]

• Taboola Reaches 10 Years in Serving Advertising on Microsoft Properties

  1 month ago News

  

  Taboola, a global leader in delivering performance at scale for advertisers, today (March 18th, 2025) announced it has reached a ten-year milestone serving advertising on select Microsoft properties and has deepened this relationship even further. For years, Taboola has served ads [...]

• OpenX Promotes Jeanne Leasure to Chief People Officer

  1 month ago News

  

  OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today (March 18th, 2025) announced the promotion of Jeanne Leasure to chief people officer (CPO). Leasure’s appointment underscores OpenX’s steadfast commitment to building a high-performing workplace where empowered employees [...]