Latest Stories

• 57% of B2B Content Marketers Face Challenges Creating Content; EU Decides Apple & Microsoft’s Services Should Not Be Designated as Gatekeepers; EU Votes on AI Framework 

  1 year ago News

  

  On today’s ExchangeWire digest: 57% of B2B Content Marketers Face Challenges Creating Content; EU Decides Apple & Microsoft’s Services Should Not be Designated as Gatekeepers; EU Votes on AI Framework  Around six in ten (57%) B2B content marketers worldwide face challenges [...]

• Global Sustaintech Platform IMPACT+ Hires Former Spirable Sales Manager Sam Frost

  1 year ago News

  

  IMPACT+, a global pioneer in helping advertisers reduce the environmental impact of their digital ad campaigns, today (February 13th, 2024) announced that Sam Frost has joined the company as its new senior sales manager, brands & agencies, UK and Northern [...]

• Carlyle to Sell UK Video Games Maker Jagex for £900m; Google Pledges €25m to Boost AI Skills in Europe; Big Tech Meet for AI Opportunity Forum

  1 year ago News

  

  On today’s ExchangeWire digest: Carlyle to Sell UK Video Games Maker Jagex for £900m; Google Pledges €25m to Boost AI Skills in Europe; Big Tech Meet for AI Opportunity Forum Big deals are on the table in the gaming landscape. Private [...]

• Adform Becomes the First Global Demand Side Platform to Join UN’s Science Based Targets Initiative

  1 year ago News

  

  Adform, the most powerful and safe media buying platform, today (February 12th, 2024) announces it has joined the Science Based Targets initiative (SBTi) as the first global Demand Side Platform (DSP) to do so. Following a milestone year of sustainability [...]

• 93% of 18-24 Year Olds Engage with Sport on Socials; X Strikes Deal with WWE; Google Joins Meta’s Efforts to Detect AI Content 

  1 year ago News

  

  On today’s ExchangeWire digest: 93% of 18-24 Year Olds Engage with Sport on Socials; X Strikes Deal with WWE; Google Joins Meta’s Efforts to Detect AI Generated Content  With the Super Bowl having just taken place and major sporting events on [...]

• Consumer Goods & Retail Expert Jean Louis Delamarre Joins Zeotap as Senior Advisor & Shareholder

  1 year ago News

  

  Zeotap, the enterprise customer data solutions provider, is proud to announce a significant addition to its panel of strategic advisors and shareholders. Jean Louis Delamarre, an acclaimed leader in the world of retail and brand building, joins Zeotap to lend [...]

• Dexerto's Jonathan Kitchen on Taylor Swift's Music Leaving TikTok, Social Media Trends, and Amazon's New Ad Deal

  1 year ago Podcast

  

  ExchangeWire’s Mariam Ahmad and Lindsay Rowntree are joined by Jonathan Kitchen, Head of Sales, EMEA at Dexerto, to discuss the biggest news in the ad tech world. What Removing Taylor Swift, Drake And More Means For TikTok—And Users (Forbes) Who needs who [...]

• Super Bowl LVIII - Sports Media in the Streaming TV Era

  1 year ago News

  

  On Sunday, NFL’s Super Bowl LVIII will be broadcast to a global audience likely to top 100 million. For decades, the annual contest has transcended sporting competition to become a highlight in the entertainment and media calendars.  Acts featured in the [...]

• New UK & US Streaming Platforms to Launch; Google’s Cookieless Roadblock; IAB’s Privacy Sandbox Analysis 

  1 year ago News

  

  This week on The Stack: New UK & US Streaming Platforms to Launch; Google’s Cookieless Roadblock; IAB’s Privacy Sandbox Analysis  It has been another eventful week in the streaming landscape, with the announcement of two new streaming platforms. Freely, a subscription-free [...]

• From X to Next: Unveiling the New Destinations of Advertising Dollars

  1 year ago News

  

  Is this the beginning of the end for big ad spend on Musk’s X? “Go f*** yourself.” Advertisers everywhere will clearly remember Musk’s brusque, profanity-laced response to the news that advertisers are leaving X, marking the beginning of a period of [...]