Latest Stories

• Major Changes: Attekmi Redesigns All of its Ad Exchange Solutions

  1 month ago News

  

  Attekmi, an ad tech brand, has redesigned all of its previously released ad exchange solutions to ensure greater convenience for its partners and help them reach maximum performance.  Prioritising the feedback of platforms’ users, Attekmi continuously improves its products, and a [...]

• Havas Media Network & Ogury Automate Audience Activation at Scale

  1 month ago News

  

  Ogury, the leader in advertising solutions fuelled by exclusive data and grounded in privacy, today (March 18th, 2025) announced that its audience planning API has been integrated into Havas Media Network’s 'Panel to Activation,' a pioneering audience matching solution that [...]

• Digest: UK Cracks Down on Online Content; Reddit Allows Users to Block Specific Advertisers 

  1 month ago News

  

  Today, we look at the UK beginning enforcement of the new regulations under the Online Safety Act, Reddit introducing a change which allows users to block specific advertisers, and Apple’s encrypted data case beginning in secret.   UK Cracks Down on [...]

• “Compton Cowboys” Tops Chart Of The Most Emotionally Engaging Guinness Ads

  1 month ago News

  

  An ad campaign featuring a group of men who rejected gang life in favour of running an urban ranch in LA tops a chart of the most emotionally engaging Guinness ads.  “Compton Cowboys” leads a list compiled by creative effectiveness platform [...]

• Citroën Partners with Invibes and Collective by Starcom & Leo Burnett for the Digital Launch of the New ë-C3

  1 month ago News

  

  Invibes Advertising (Invibes), a leader in digital advertising innovation, has partnered with Citroen to reach over 3 million unique users with a high-impact campaign designed to maximise brand recall, engagement, and web traffic. Citroën is spearheading a new "French revolution" in [...]

• Collective by Starcom & Leo Burnett e Invibes Advertising, de la mano en el diseño de la estrategia digital de alto impacto del nuevo ë-C3 de Citroën 

  1 month ago News

  

  Un lanzamiento con más de 3 millones de usuarios únicos (UU) alcanzados con una campaña diseñada para maximizar el recuerdo de marca, el engagement y el tráfico a la web. Citroën inició una nueva ‘revolución francesa’ a finales de año porque, hasta entonces, los vehículos [...]

• mediasmart Integrates Nexd CMP to Enhance Platform with Seamless Rich Media Ads

  1 month ago News

  

  mediasmart, an omnichannel programmatic advertising platform, has integrated Nexd, a lightweight rich media technology, directly into mediasmart’s Creative Studio, enabling advertisers to create and launch interactive ads seamlessly within the platform. mediasmart clients can access an expanded suite of Nexd-powered creative [...]

• Digest: The Guardian Introduces Consent or Pay Model; Meta’s Community Notes to Begin 

  1 month ago News

  

  Today, we look at The Guardian’s new consent or pay model, community notes commencing tomorrow on Meta’s platforms, and a new launch from Amazon Prime.  The Guardian Introduces Consent or Pay Model The Guardian is the latest UK news publisher to introduce [...]

• DoubleVerify Expands Regional & Global Operations with Three Appointments

  1 month ago News

  

  DoubleVerify, a leading software platform for digital media measurement, data, and analytics, announces three key appointments in the UK.  Carl Kisseih joins as lead enterprise sales director, Owen Boyne as enterprise sales director, and Chris Mort as global client partner. Kisseih [...]

• WeAre8’s Laura Chase on UK Agencies, Roblox Facing Backlash from Creator Studios and Google’s Premium AI-Only Search Engine 

  1 month ago Podcast

  

  On this MadTech Podcast, Grianne Reid is joined by John Still and Laura Chase, managing director at WeAre8, to discuss the latest in media and marketing. They examine the UK agency landscape, Roblox’s ad expansion sparking backlash from creator studios, [...]