Latest Stories

• Omnicom to Buy IPG? The Observer Sale Given Go Ahead; Channel Factory Seeks Backer

  2 months ago News

  

  News in brief: Huge Agency Merger on the Horizon? Go Ahead Given for The Observer Sale; Channel Factory Seeks Backer; Perplexity Adds Publishers to Ad Revenue Program  Omnicom to buy IPG? Huge agency news broke on Sunday evening, as Omnicom is reportedly [...]

• Bedrock Platform’s Austin Scott on Brands Changing Agency Remuneration and Growing Global Ad Spend 

  2 months ago Podcast

  

  On this MadTech Podcast, ExchangeWire head of content John Still is joined by CEO Rachel Smith and Austin Scott, chief commercial officer and co-founding partner of Bedrock Platform to discuss the latest in ad tech. They discuss how brands have [...]

• The Stack: Ad Tech's Latest Anti-Competition Antics; Brands Seek to Change Agency Remuneration 

  2 months ago News

  

  This week on The Stack: Ad Tech's Latest Anti-Competition Antics; Brands Seek to Change Agency Remuneration; Today’s MadTech Daily  Anti-competition has been top of the news agenda again. In a significant move against Google, Canada will be joining the US DOJ [...]

• Teads Strikes Exclusive International Partnership with VIDAA USA for Hisense CTV Native Display Inventory

  2 months ago News

  

  Teads, the global media platform, today (December 5th, 2024) announced an exclusive international partnership with VIDAA USA, the Smart TV operating system company powering Hisense Smart TVs globally, to extend advertiser reach with CTV native display inventory on its smart [...]

• AdPlayer.Pro publica los resultados del tercer trimestre de 2024 con actualizaciones esenciales de productos

  2 months ago News

  

  AdPlayer.Pro, un proveedor internacional de tecnología SaaS de publicidad en vídeo en línea, ha anunciado los resultados del tercer trimestre de 2024 de la empresa, que muestran avances significativos en su funcionalidad principal. Particularmente, entre julio y septiembre de 2024, el [...]

• AdPlayer.Pro Reports Q3 2024 Results with Essential Product Upgrades

  2 months ago News

  

  AdPlayer.Pro, an international provider of SaaS-based digital video advertising technology, has announced Q3 2024 company’s results, showcasing significant advancements in its core functionality. Namely, between July and September 2024, the AdPlayer.Pro team concentrated on enhancing its flagship ad-enabled video player solution. [...]

• Microsoft Accuses FTC of Leaking Antitrust Investigation; Amazon Breaks New Black Friday Record and Releases AI Models 

  2 months ago News

  

  News in brief: Microsoft Accuses FTC of Leaking Antitrust Investigation; Amazon Breaks New Black Friday Record and Releases AI Models  Microsoft Accuses FTC of Leaking Antitrust Investigation Last week, news broke that the US Federal Trade Commission (FTC) had opened an antitrust [...]

• Nexxen’s Steven Broadhead on the Power of ACR Data​

  2 months ago News

  

  Steven Broadhead, MD EMEA at Nexxen discusses the power of ACR data. He examines strategies for its use, and how it can give advertisers an advantage in the evolving TV landscape.  In recent years, the explosion of streaming services has significantly [...]

• StackAdapt Collaborates with Channel 4 to Unlock Broadcast Advertising Opportunities for UK Clients

  2 months ago News

  

  StackAdapt, a multi-channel programmatic advertising platform, has announced a collaboration with Channel 4, the UK Public Service Broadcaster (PSB) to open up broadcast advertising inventory for StackAdapt clients in the UK for the first time.  This collaboration is a major milestone [...]

• UK Ad Spend to Grow 7.5% in 2024; Temu Leans into Faster Delivery; Walmart Completes VIZIO Acquisition 

  2 months ago News

  

  News in brief: UK Ad Spend to Grow 7.5% in 2024; Temu Leans into Faster Delivery; Walmart Completes VIZIO Acquisition  UK Ad Spend to Grow 6.8% in 2024 Global ad spend in 2024 is set to grow by 6.8% to reach a [...]