Latest Stories

• Clinch Joins Amazon Ads Partner Network as Certified Global Ad Server

  1 month ago News

  

  Clinch, a leader in dynamic ad serving and personalisation and creator of Flight Control, the Omnichannel Advertising Platform, announced today (October 17th, 2024) that Clinch has received the Amazon Ads ad serving certification, enabling it to offer its clients automated, [...]

• IPA Bellwether Q3 2024: Caution Prevails

  1 month ago News

  

  The Q3 2024 IPA Bellwether Report reveals that UK companies paused marketing budget increases for the first time in 14 quarters due to uncertainty surrounding the Autumn Budget. What does the industry think?  The net balance for marketing budget revisions dropped [...]

• Invibes renforce son équipe commerciale afin de développer sa croissance internationale et des solutions publicitaires innovantes

  1 month ago News

  

  Invibes Advertising (Invibes), leader de l’innovation publicitaire digitale, annonce le recrutement de sept nouvelles personnes en France. Pour soutenir sa stratégie de développement à l’international et ses nouvelles solutions publicitaires alimentées par l’IA Générative, l’équipe parisienne s'est agrandie de 50% [...]

• Invibes Expands Commercial Team in France to Support International Growth & Innovative Ad Solutions

  1 month ago News

  

  Invibes Advertising (Invibes), a leader in digital advertising innovation, is excited to announce a significant expansion of its commercial team in France. In 2024, the Paris-based team expanded by 50%, underscoring Invibes' commitment to supporting its international development and the [...]

• Illuma Partners with PubMatic to Enhance Seasonal Holiday Campaigns with Contextual-AI

  1 month ago News

  

  Illuma, the leading contextual-AI firm, today (October 17th, 2024) announces a partnership with PubMatic to bring advanced contextual recommendation capabilities to advertisers for the holiday season. PubMatic buyers looking to enhance reach across their audiences this season can now activate Illuma [...]

• Digest: Uber in for Expedia?

  1 month ago News

  

  News in brief: On today's MadTech Daily: Uber looking at Expedia purchase; Google v adblockers; Amazon bolsters AI offering Uber has explored a possible bid for Expedia, the US travel booking website. As the ride-hailing app looks to diversify further, adding [...]

• DV Launches News Accelerator

  1 month ago News

  

  DoubleVerify, the leading software platform for digital media measurement, data, and analytics, today (October 16th, 2024) announced the launch of its News Accelerator programme. Over a year in the making, this initiative will further align DV's product innovation with the [...]

• MiQ's Paul Silver on Ad Tech M&A

  1 month ago Podcast

  

  In this edition of The MadTech Podcast Special, Paul Silver, global president, corporate development, MiQ, joins ExchangeWire research lead Mat Broughton to discuss the recent resurgence in ad tech M&A, and how investment trends in the sector are set to [...]

• AdInMo Survey Reveals 72% of Mobile Games Makers Adopting Hybrid Monetisation Model

  1 month ago News

  

  AdInMo, the most innovative and player-centric monetisation platform for mobile game developers, today (October 16th, 2024) published the results of its industry survey* to look at hybrid monetisation trends in free to play mobile games.  The study charts the continued growth [...]

• Axis & Gravite Announce Strategic Partnership to Elevate Programmatic Advertising Capabilities

  1 month ago News

  

  Axis, a global programmatic platform, is pleased to announce a strategic partnership with Gravite, a leading force in in-app ad monetisation. The aim of collaboration is to deliver superior performance and increased ad revenue for publishers while ensuring that advertisers [...]