Latest Stories

• Picnic Study Reveals Vo5 Achieved 4.9 Times More Consented Sessions with Quality Media Technology

  1 month ago News

  

  Picnic, in collaboration with Zenith Global, has unveiled the results of a study that highlights the power of media quality in driving consented sessions, page lands, and brand consideration. The study was conducted with measurement partners Cint and Portal.  Zenith Global [...]

• Meta Tests Ads on Threads; Nielsen to Replace Consumer Panel-Based TV Ratings; Perplexity Submits New Bid for TikTok 

  1 month ago News

  

  News in brief: Meta Tests Ads on Threads; Nielsen to Replace Consumer Panel-Based TV Ratings; Perplexity Submits New Bid for TikTok  Meta Tests Ads on Threads Meta has begun to test ads on its Threads platform “with a handful of brands in [...]

• FAST Delivers Real Value to Advertisers: Says New Year-End Report From VideoElephant

  1 month ago News

  

  With the FAST business expected to reach USD$12bn (£9.7bn) by 2027, the 2024 year-end report from VideoElephant confirms the value of FAST to advertisers and shows that FAST channels effectively reach advertiser-friendly targets with content they seek. Of the millions of [...]

• Customer Insights for Everyone: Piwik PRO Unveils Free CDP

  1 month ago News

  

  Piwik PRO is revolutionising the digital marketing landscape by offering a built-in Customer Data Platform (CDP) as part of its freemium Core plan. This move empowers marketers to better understand and engage their customers — completely free of charge. Previously reserved [...]

• Pubstack Releases 2024 Programmatic Data Benchmark, Unveiling Key Insights from the UK Market

  1 month ago News

  

  Pubstack, the leading Enterprise Ad Management Platform, is excited to announce the release of its highly anticipated 2024 Programmatic Data Benchmark featuring insights across key European markets, including the UK. This comprehensive report, derived from Pubstack’s data across 16,000+ websites, 2.5 [...]

• CMA Launches Mobile Investigation into Apple and Google; Ströer Explores Sale of Core Ad Business; Havas Acquires CA Sports

  1 month ago News

  

  News in brief: CMA Launches Mobile Investigation into Apple and Google; Ströer Explores Sale of Core Ad Business; Havas Acquires CA Sports CMA Launches Mobile Investigation into Apple and Google The UK’s Competition and Markets Authority (CMA) has launched strategic market status [...]

• Pixalate Releases Q4 2024 APAC Supply-Side Platform (SSP) Market Share Rankings for Mobile Apps & Web

  1 month ago News

  

  Pixalate, a leading global platform for ad fraud protection, privacy, and compliance analytics, released the Q4 2024 Asia-Pacific (APAC) Supply-Side Platform (SSP) Market Share Reports for China, Japan, Singapore, and India. The reports reveal SSP market share across mobile apps [...]

• The Goat Agency’s Ellie Hooper on Encouraging Diversity in the Ad Industry, Bluesky’s Push Towards Video and IAB’s Gold Standard Initiative Expansion 

  1 month ago Podcast

  

  On this episode of the MadTech Podcast, Aimee Newell Tarín and Mat Broughton are joined by Ellie Hooper, head of client at The Goat Agency to discuss the latest in ad tech and the social media landscape.  They discuss a partnership [...]

• The Stack: TikTok’s Teetering Fate in the US; WHSmiths’ Retail Media Expansion 

  1 month ago News

  

  Today on The Stack: TikTok’s Teetering Fate in the US; WHSmiths’ Retail Media Expansion  News this week has been dominated by social media, kicking off with TikTok’s teetering fate in the US. Last Sunday, TikTok was cut off for US users [...]

• Multilocal Unveils New Brand Identity, Reinforcing Leadership in Curation

  1 month ago News

  

  Multilocal, a global pioneer in programmatic advertising and a specialist in audience curation today (January 23rd, 2025) announced the launch of its refreshed brand identity. This significant update represents a pivotal chapter in Multilocal’s journey, aligning its evolution with the [...]