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  • Intent IQ Announces Collaboration to Empower Marketers with Advanced Cookieless Audience Activation on Snowflake

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    Intent IQ, a leader in cookieless audience targeting and identity resolution, today (March 14th, 2025) announced its collaboration with Snowflake, the AI Data Cloud company, to provide marketers with a comprehensive, privacy-first solution for activating and onboarding target audiences. Through [...]

  • The Stack: This Week in Big Tech 

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    Today on The Stack we look at the biggest stories of the week affecting big tech. Plus, find today’s MadTech Daily which discusses how Turkish publications' traffic has been affected by Google, LinkedIn expanding its ad targeting tools, and Channel [...]

  • MadTech Sketch: The Rise of the Super Signal Aggregator

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    MadTech Sketch logo

    Ciaran O'Kane turns his trusty pen to Scope3's new agentic advertising platform, and why it's all about signal and scaled sell-side curation... Many will be chatting about the Scope3 “pivot” after its announcement today. But I see it as an evolution, [...]

  • Can UK Commerce Become the Next Advertising Powerhouse?

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    David Fieldhouse, head of commerce, GroupM, gives his thoughts on how acceleration of retail media is a boost to UK commerce, and can bolster its advertising prowess The well-documented rise of retail media continues to accelerate. All charts tracking the sector’s [...]

  • Digest: French Publishers File Lawsuit Against Meta; Watchdog Concludes UK Mobile Browser Market is Failing   

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    Today’s digest looks at a new lawsuit against Meta brought forward by French publishers, the Competition Markets Authority’s latest conclusions regarding the UK’s mobile browser and cloud gaming markets, as well as YouTube experimenting with a feature which automatically sends [...]

  • Adnami Releases Data-Driven White Paper: "It's all about attention"

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    Adnami, a leader in high impact advertising solutions, has released, “It’s all about attention”, a white paper offering critical insights into why attention has become the most accurate metric for measuring advertising effectiveness. The report explores how advertisers and publishers [...]

  • MGID’s New AI tool, CTR Guard, Improves Viewable CTR by an Average of 29%

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    MGID, the global advertising platform, today (March 12th, 2025) announces the launch of CTR Guard, an innovative AI-powered tool designed to combat ad fatigue and enhance digital ad performance proactively. Leveraging machine learning (ML) and generative AI (GenAI) technology, CTR [...]

  • Pixalate Research: 14.9K Mobile Apps with 32M+ EU Downloads May Violate GDPR

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    Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, released the Q4 2024 GDPR Evasion in the Mobile App Ecosystem: Privacy Policy Omissions & Legal Implications for SSPs and App Stores Report. The report examines apps across [...]

  • The Wires 2025: First Wave of Judges Revealed 

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    Which industry members will be judges at The Wires this year? Find out the first names revealed below… As 2025 unfolds, we reveal the first wave of judges who will evaluate entries to this year’s The Wires. For those unfamiliar with [...]

  • Yahoo Academy Announces Class of 2025

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    Yahoo has announced the 30 emerging leaders chosen to participate in the 2025 Yahoo Academy programme. This year's delegates have been selected from an entry pool of over 180 highly talented media and marketing professionals from across Australia and Singapore.  Marking [...]

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