Latest Stories

• OpenX Team Up with Givsly to Automatically Donate 5% of Gross Media Spend to Nonprofits of the Buyer’s Choice

  1 year ago News

  

  OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today (February 6th, 2024) announced the launch of Impact PMPs turnkey deals, that integrate donations to nonprofits at no additional cost to the brand. Powered by Givsly, the leading [...]

• Dentsu Partners with The GoodNet to Launch Ethical Media Index

  1 year ago News

  

  Dentsu has partnered with The GoodNet – the ethical intelligence company – to launch a new Ethical Media Index (EMI) in the UK, enabling brands to plan and measure the ethical performance of their digital campaigns. Dentsu research has found that [...]

• 'Freely' Streaming Service to Launch in the UK; OOH Leads Australia’s Second Biggest Year of Ad Spend; UK Shelves Proposed AI Copyright Code  

  1 year ago News

  

  On today’s ExchangeWire digest: 'Freely' Streaming Service to Launch in the UK; OOH Leads Australia’s Second Biggest Year of Ad Spend; UK Shelves Proposed AI Copyright Code  Fast-forward to the second quarter of the year and the UK streaming scene will [...]

• IAS Expands AI-Driven Brand Safety and Suitability Measurement to Meta

  1 year ago News

  

  Integral Ad Science, a leading global media measurement and optimisation platform, today announced that its AI-driven Total Media Quality (TMQ) Brand Safety and Suitability Measurement product is now generally available across Facebook and Instagram Feed and Reels. IAS’s new post-bid Brand [...]

• Multi-Ad Server Integration: goTom Now Shares Flights Across Multiple Ad Servers

  1 year ago News

  In the dynamic world of digital advertising, media companies must integrate tools and platforms into their internal workflows that can adapt flexibly to the ever-changing demands of ad management. Against this backdrop, goTom has introduced a significant technological innovation that [...]

• Meta & Amazon Report Surging Profits; Threads Users Rise to 130 Million; YouTube Remains Online Video Leader 

  1 year ago News

  

  On today’s ExchangeWire digest: Meta & Amazon Report Surging Profits; Threads Users Rise to 130 Million; YouTube Remains Online Video Leader  Big tech is reporting big, big profits. Meta shared a solid performance report for Q4 2023, posting a 25% year-on-year [...]

• Jungle Creations' Anna-Lee Bridgstock on Netflix’s Streaming Smackdown, Amazon Prime Video & the AI Legal Space  

  1 year ago Podcast

  

  ExchangeWire’s John Still and Mat Broughton are joined by Anna-Lee Bridgstock, Executive Director, Data & Product at Jungle Creations, to discuss the biggest news in the ad tech world.  Tune in to hear this week’s discussion on Netflix’s decade-long WWE deal, [...]

• The Stack: The Latest Ad Spend Figures; Big Tech Acquisition Terminations & Profit Rises  

  1 year ago News

  

  This week on the ExchangeWire Stack: The Latest Ad Spend Figures; Big Tech Acquisition Terminations and Profit Rises   This week’s digest news featured many stats and figures. The latest Advertising Association/WARC Expenditure Report released its forecast that UK ad spend is [...]

• OpenX Announces Programmatic’s First Supply-Side Cookieless Deal Library

  1 year ago News

  

  OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today (February 1st, 2024) announced the newest advancement in its suite of cookieless targeting solutions. The Cookieless Deal Library allows advertisers to easily test and scale campaigns against the [...]

• Six Nations Rugby & SmartFrame Agree Photography & Image-Streaming Partnership

  1 year ago News

  

  SmartFrame Technologies, a leading UK-based tech provider that is redefining the digital image standard, has today (February 1st, 2024) announced a new partnership with Six Nations Rugby, the organisation responsible for several major international rugby competitions, including the Guinness Men’s [...]