Latest Stories

• Oraki - Pioneering a New Paradigm in EMEA's Ad Tech

  1 year ago News

  

  Oraki, an innovative leader in the ad tech sector, today (February 1st, 2024) announced its distinguished position as one of only three Google Ad Manager 360 partners in EMEA.   Representing hundreds of publishers across various verticals and reaching over 200 million [...]

• MadTech Podcast Special: ExchangeWire's Industry Review 2024

  1 year ago Podcast

  

  ExchangeWire’s annual state-of-the-industry report is back and bigger than ever for 2024. 2024 has the potential to be pivotal for the entire media ecosystem. In this special episode of the MadTech Podcast, ExchangeWire's Lindsay Rowntree, Rachel Smith, Ciaran O'Kane and John [...]

• Snack Media & Pubstack Extend Partnership & Enhance Publisher Yield with Remarkable CPM Growth

  1 year ago News

  

  Snack Media, a leading digital publishing company in sports and entertainment, proudly announces the strengthening of its partnership with Pubstack, the ad management platform solution for publishers. This expansion, marking the continuation of a fruitful collaboration that began in 2022 [...]

• Clinch Announces Integration with Google Ad Manager’s Creative Transcoding API

  1 year ago News

  

  Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the Omnichannel Campaign Activation Platform, announced today (February 1st, 2023) its integration with Google Ad Manager’s Creative Transcoding API, allowing videos to be served to various [...]

• 80% of Consumers Would Prefer More Ads Over Payment; TikTok Completes Deal for Indonesia’s Top Ecommerce Platform; Microsoft Reports 33% Profit Rise

  1 year ago News

  

  On today’s ExchangeWire digest: 80% of Consumers Would Prefer More Ads Over Payment; TikTok Completes Deal for Indonesia’s Top Ecommerce Platform; Microsoft Reports 33% Profit Rise Almost 80% of consumer respondents would prefer to see more ads over having to pay [...]

• Equativ Names Seekr its Exclusive Brand Suitability Partner

  1 year ago News

  

  Equativ, the global leading independent ad platform, announced today (January 31st, 2024) that it has partnered exclusively with Seekr, an artificial intelligence company specialising in transparent content evaluation and generation, to give brands greater reach and unprecedented visibility into the [...]

• Retail Media Grows its Share of Total US Ad Spend; Amazon & iRobot Terminate Acquisition Agreement; China Approves 14 Large Language Models

  1 year ago News

  

  On today’s ExchangeWire digest: Retail Media Grows its Share of Total US Ad Spend; Amazon & iRobot Terminate Acquisition Agreement; China Approves 14 Large Language Models Retail media has increased its share of total US ad spend, growing faster than either [...]

• European Banking Veteran Frank Krings Joins Zeotap as Senior Advisor

  1 year ago News

  

  Zeotap, the enterprise customer data solutions provider, is proud to announce the addition of Frank Krings to its distinguished list of advisors. Krings, a highly regarded Franco-German banker and financial services executive, brings with him a wealth of international experience [...]

• Channel 4 Set to Axe up to 250 Jobs; Global Watchdog Proposes New Ethics Code to Combat Greenwashing; Italy Watchdog Says ChatGPT Breaches Data Privacy Rules 

  1 year ago News

  

  On today’s ExchangeWire digest: Channel 4 Set to Axe up to 250 Jobs; Global Watchdog Proposes New Ethics Code to Combat Greenwashing; Italy Watchdog Says ChatGPT Breaches Data Privacy Rules  Adjusting to the decline in demand for TV advertising, Channel 4 [...]

• Ad Tech's Role in the 2024 Electoral Arena

  1 year ago News

  

  As the 2024 elections draw nearer, ad tech is actively reshaping campaign strategies, altering voter engagement, and redefining the dynamics of the electoral process. What does this mean for the future of political discourse and the democratic process? In the landscape [...]