Latest Stories

• Ad Tech's Role in the 2024 Electoral Arena

  1 year ago News

  

  As the 2024 elections draw nearer, ad tech is actively reshaping campaign strategies, altering voter engagement, and redefining the dynamics of the electoral process. What does this mean for the future of political discourse and the democratic process? In the landscape [...]

• UK Ad Spend to Rise 5.9% in 2024; US Trade Regulator Launches Inquiry into AI Partnerships; Apple’s Changes to iOS in Europe

  1 year ago News

  

  On today’s ExchangeWire digest: UK Ad Spend to Rise 5.9% in 2024; US Trade Regulator Launches Inquiry into AI Partnerships; Apple’s Changes to iOS in Europe UK ad spend is expected to grow by 5.9% in 2024, forecast figures from the [...]

• The Stack: Netflix & WWE Strike Decade-Long Deal; Companies Prepare for Digital Markets Act 

  1 year ago News

  

  This week, on the ExchangeWire Stack: Netflix & WWE Strike Decade-Long Deal; Amazon Reveals Ad Sponsorship Models for Prime Video; Companies Prepare for Digital Markets Act  This week saw many updates in the SVOD and broadcasting landscapes. Netflix struck a deal [...]

• Digital Willow's Amber Williamson on TikTok Gaining Favour as a Search Engine, Greenwashing in Ads, and Meta's New AI

  1 year ago Podcast

  

  ExchangeWire’s Mariam Ahmad and John Still are joined by CEO of Digital Willow, Amber Williamson, to take on the biggest news across media, marketing and ecommerce this week. TikTok gains favour among Gen Z over Google for searches (eMarketer) Are we seeing [...]

• Lorenzo Larini è il nuovo CEO di MINT, che con questa figura di alto profilo internazionale punta ad una espansione mondiale

  1 year ago News

  

  MINT, leader globale nel software ARM (Advertising Resource Management), nomina Lorenzo Larini come CEO durante una fase aziendale di grande crescita su scala mondiale. Larini entra a far parte del gruppo dopo il suo mandato come CEO di IPSOS Nord America [...]

• MINT Appoints Lorenzo Larini as New CEO to Drive Global Expansion

  1 year ago News

  

  MINT, the global leader in Advertising Resource Management (ARM) software, has announced the appointment of Lorenzo Larini as global CEO as the company embarks on the next phase of its global expansion.  Larini joins MINT following his tenure as CEO at [...]

• Metric-ulous Madness: Can Measuring Everything in Digital Advertising Hold Back Business Growth?

  1 year ago News

  

  Today's digital marketer has more tools available to measure advertising campaigns than ever before. But ultimately, what should matter most is how campaigns impact incremental growth and sales. In this Q&A, Ellie Lane, head of client strategy at Quantcast, explores how [...]

• Verve Group Skyrockets to Become the Most Popular Mobile SSP in North America on both Google and Apple App Stores in Pixalate Seller Trust Rankings

  1 year ago News

  Verve Group, one of the fastest-growing SSPs for mobile and CTV and a part of Media and Games Invest (“MGI”), has announced its continued growth in dominance within the mobile SSP space, confirmed by the release of Pixalate's Mobile SSP [...]

• AdPlayer.Pro Outstream SaaS Solutions Provider Reports Q4 2023 Results

  1 year ago News

  

  AdPlayer.Pro, a global provider of outstream SaaS video advertising solutions, has reported the company’s Q4 2023 results. As per the official announcement, Q4 2023 emerged as the standout quarter of the year, driven by a rewarding winter holiday season, which aligned [...]

• Will Video Dominate Digital Advertising in 2024?

  1 year ago News

  

  Natalie Romankina, CEO of AdPlayer.Pro, highlights the resilience of video advertising in a maturing advertising market. One thing is clear, the global online advertising market is gradually maturing. Not only will it be growing at a relatively slower pace in 2024 [...]