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The MadTech Podcast Special: Attention in Advertising
In this special episode of The MadTech Podcast, Richard Ottoy, general manager EMEA, Sharethrough, and Adam Morton, chief product officer, UM London, join ExchangeWire's research lead Mat Broughton to discuss the growth and role of attention within digital advertising. Following research [...]
Will Video Dominate Digital Advertising in 2024?
Natalie Romankina, CEO of AdPlayer.Pro, highlights the resilience of video advertising in a maturing advertising market. One thing is clear, the global online advertising market is gradually maturing. Not only will it be growing at a relatively slower pace in 2024 [...]
AdPlayer.Pro Outstream SaaS Solutions Provider Reports Q4 2023 Results
AdPlayer.Pro, a global provider of outstream SaaS video advertising solutions, has reported the company’s Q4 2023 results. As per the official announcement, Q4 2023 emerged as the standout quarter of the year, driven by a rewarding winter holiday season, which aligned [...]
El proveedor de soluciones SaaS outstream AdPlayer.Pro informa los resultados del cuarto trimestre de 2023
AdPlayer.Pro, un proveedor global de soluciones de publicidad en vídeo outstream, ha informado los resultados del cuarto trimestre de 2023 de la empresa. Según el anuncio oficial, el cuarto trimestre de 2023 surgió como el trimestre más destacado del año, impulsado [...]
Netflix Strikes 10-Year Deal to Stream WWE Raw; Spotify’s Plans Under Digital Markets Act; Google Settles $1.67bn Patent Lawsuit
On today’s ExchangeWire digest: Netflix Strikes 10-Year Deal to Stream WWE Raw; Spotify’s Plans Under Digital Markets Act; Google Settles $1.67bn Patent Lawsuit The biggest players on the SVOD scene have been shaking up the landscape recently. Netflix is the latest: [...]
Adlook Welcomes Industry Veteran Jakub Kossut as Global VP of Market Entry Strategy
Adlook, a next-generation brand growth platform, today (24th January, 2024) announced the appointment of Jakub Kossut as Global Vice President of Market Entry Strategy. In this role, he will oversee Adlook’s global development initiatives and support the company as it [...]
Digiseg Appoints New Sales Lead in DACH
Digiseg, the global leader in privacy-first household demographic data, has appointed Tammiann How to lead sales in the DACH region based in Munich, Germany. With a comprehensive ad tech background, including data sales, Tammi joins from ShowHeroes, where she led ad [...]
Index Exchange Announces the Launch of Omnichannel Marketplaces
Index Exchange Inc. (Index), one of the world’s largest independent ad exchanges, has announced the launch of Marketplaces, an omnichannel platform aimed at helping partners transact more efficiently via Index’s robust supply footprint and advanced, modern infrastructure. Marketplaces, currently in limited beta testing, is [...]
Amazon Reveals Ad Sponsorship Models for Prime Video; Meta Updates Data Privacy to Comply with Digital Markets Act
On today’s ExchangeWire digest: Amazon Reveals Sponsorship Models for Prime Video; Meta Updates Data Privacy to Comply with Digital Markets Act; Two Thirds of Brits Don’t Trust Gov’s Ability to Regulate AI... Amazon’s ad-supported streaming tier is launching in less than [...]
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