Latest Stories

• Equativ Announces Executive Changes Following Strong Year-on-Year Revenue Growth

  1 year ago News

  

  Equativ, the leading global independent ad platform, today (January 23rd, 2024) announces multiple leadership changes following global revenue growth and expansion in 2023.  New chief revenue officer (CRO), Parag Vohra, joins the executive team alongside newly promoted Jean-Christophe (JC) Peube and [...]

• Cedara & Assertive Yield Join Forces to Drive Publishers Towards Net Zero Emissions

  1 year ago News

  

  Cedara, The Carbon Intelligence Platform, and Assertive Yield, a Total Ad Revenue Management and Optimisation Solution for publishers, proudly announce their strategic partnership aimed at empowering publishers to accelerate their journey towards achieving net zero emissions. This collaboration marks a [...]

• Sony Calls Off Zee Merger; UK Gov Recommends Reforms for BBC Impartiality; OpenAI Strikes First Higher Education Partnership 

  1 year ago News

  

  On today’s ExchangeWire digest: Sony Calls Off Zee Merger; UK Gov Recommends Reforms for BBC Impartiality; OpenAI Strikes First Higher Education Partnership… On Monday, news broke that Sony has called off the USD$10bn (£7.8bn) merger between its India unit and Zee [...]

• NumberEight & Adverty Collaborate with McDonald's to Achieve a 58% Uplift in Brand Preference

  1 year ago News

  

  NumberEight, the pioneering behavioural intelligence company has integrated with the leading in-game platform Adverty, which has led to McDonald's achieving a remarkable 58% increase in brand preference by promoting their Pokemon Happy Meals through a VOOH in-game billboard campaign, leveraging [...]

• Picnic Launches Inventory Intelligence Tool to Drive a More User-Friendly Ad-Funded Web 

  1 year ago News

  

  Leading user-first media platform Picnic today (January 22nd, 2024) announces the launch of PIQ (Picnic Inventory Quality), a first-of-its-kind inventory intelligence platform capable of assessing a webpage's suitability for effective ad delivery.  Initial tests have demonstrated that PIQ-passing domains achieve 88%* [...]

• 74% of Marketers Using AI for Content Creation; Australian Advertisers Take Stand Against Greenwashing 

  1 year ago News

  

  On today’s ExchangeWire digest: 74% of Marketers Using AI for Content Creation; Australian Advertisers Take Stand Against Greenwashing; EU Calls for More Transparency from Music Streaming Platforms’ Algorithms...  Around three quarters (74%) of marketers are using AI for content creation, according [...]

• The Stack: UK Gov to Further Regulate Big Tech; Microsoft Makes Moves; Further AI Regulations Afoot 

  1 year ago News

  

  On this week’s Stack: The Stack: UK Government to Further Regulate Big Tech; Microsoft Makes Moves; Further AI Regulations Afoot  It has been a big week of news for big tech. The UK government is planning further regulation of large tech [...]

• Zenith's Daniel Sichel on Referral Traffic Decline, AI and Inequality, and Ecommerce Rivals

  1 year ago Podcast

  

  ExchangeWire’s John Still and Lindsay Rowntree are joined by Daniel Sichel, Global Digital Performance Lead at Zenith, to take on the biggest news across media, marketing and ecommerce this week. Publishers are concerned about the sharp decline in referral traffic from [...]

• AdInMo Hires Industry Big-Hitter to Smash 2024 In-Game Product Innovation

  1 year ago News

  

  AdInMo, the mobile in-game advertising platform that gets ads into games in a way that players love, has hired industry leader, Adam Pattison, as its new product director. Adam joins from Targetspot where he was the Targetplay global head and [...]

• IAB Europe Launches First-ever Pan-European Capability Map for Digital Retail Media 

  1 year ago News

  

  IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, has published the first version of its Pan-European Retailer Digital Advertising Capability Map. This is the first Map of its kind produced by an industry association [...]