Latest Stories

• Adelaide Unveils 2024 Outcomes Guide

  1 year ago News

  

  Adelaide, the leader in attention-based media quality measurement, announces the release of its 2024 Outcomes Guide, a library of success stories connecting attention and full-funnel advertising outcomes.  The guide encompasses 45 case studies across 18 verticals, showcasing how Adelaide’s AU metric [...]

• IPA Bellwether: Marketing Budgets See Biggest Growth Since 2014 

  1 year ago News

  

  Despite the gloomy financial climate, the latest IPA Bellwether report suggests a relatively promising outlook for the ad industry: in Q4 2023, marketing budgets saw their biggest growth since Q2 2014.  Just over a quarter of panelists saw total marketing budgets [...]

• Integral Ad Science Accelerates APAC Expansion with Multiple Market Launches & Senior Appointments

  1 year ago News

  

  Integral Ad Science, a leading global media measurement and optimisation platform, today (January 18th, 2024) announced business expansion in four key APAC markets- Hong Kong, Taiwan, Thailand, and Vietnam along with senior leadership appointments to accelerate AI-driven measurement and optimisation [...]

• Digitale Medier 1881 Announce Strategic Partnership with Pubstack After Achieving 30% Programmatic Revenues Uplift

  1 year ago News

  

  Pubstack, a leading programmatic advertising solution for publishers, proudly announces its continued partnership with Digitale Medier 1881, a subsidiary of the renowned 1881 Group. The collaboration resulted in a remarkable 30% increase in programmatic revenues for Digitale Medier 1881, positioning [...]

• Advertisers Turning Away from Linear TV Quicker than Viewers; Australia to Further Regulate AI; Supreme Court Rejects Epic vs Apple Antitrust Case 

  1 year ago News

  

  On today’s ExchangeWire digest: Advertisers Turning Away from Linear TV Quicker than Viewers; Australia to Further Regulate AI; Supreme Court Rejects Epic vs Apple Antitrust Case…  Advertisers are turning away from linear TV quicker than viewers are, shows WARC’s latest research [...]

• DoubleVerify Bolsters Media Authentication on Meta

  1 year ago News

  

  DoubleVerify (“DV”), a leading software platform for digital media measurement, data, and analytics, today (January 17th, 2024) announced the expansion of its brand safety and suitability coverage on Meta to include measurement of Facebook and Instagram Feeds and Reels. With [...]

• NumberEight Secures $2.7m Funding to Deliver AI-powered ‘Privacy-First’ Solutions for the Ad Industry

  1 year ago News

  

  NumberEight, a London-based startup using on-device AI to deliver ‘privacy-first’ identity solutions for the advertising industry, has raised USD$2.7m (£2.1m) in Pre-Series A funding led by ACF Investors. The investment will be used to drive commercial growth, bolster product development, [...]

• Ad Tech Evolution: Audigent on Mastering Curation in 2024 and Beyond

  1 year ago Podcast

  

  "If curation is the answer, then what is the question?" In this special MadTech Podcast episode, we attempt to answer the question of what exactly curation is, and why it will be such an important component for ad tech in 2024. [...]

• FedEx Launches Ecommerce Platform to Compete with Amazon; Microsoft Signs 10-Year Partnership with Vodafone; OpenAI Bans Use of AI Tools for Political Campaigning 

  1 year ago News

  

  On today’s ExchangeWire digest: FedEx Launches Ecommerce Platform to Compete with Amazon; Microsoft Signs 10-Year Partnership with Vodafone; OpenAI Bans Use of AI Tools for Political Campaigning...  Upping the pace in its competition against rival Amazon, FedEx has announced plans to [...]

• Adform & Samba TV Partner to Propel CTV Targeting Capabilities in 5 European Markets

  1 year ago News

  

  Adform, the most powerful and safe media buying platform built for the game changers, and Samba TV, the leading provider of TV technology for audience data and omniscreen measurement, today (January 16th, 2024) announce the launch of new CTV targeting [...]