Latest Stories

• Privacy Sandbox: How is 2024 Looking?

  1 year ago News

  

  As the digital advertising landscape evolves, a critical question arises: Can Google's Privacy Sandbox truly balance the competing demands of ad performance and heightened user privacy, or is this merely a pipe dream?  The death of third-party cookies, the end of [...]

• UK Video Sector Grew 10% in 2023; Amazon Launching Video Prime Ads at $30 CPMs; Twitch to Cut 35% of Workforce 

  1 year ago News

  

  On today’s ExchangeWire digest: UK Video Sector Grew 10% in 2023; Amazon Launching Video Prime Ads at $30 CPMs; Twitch to Cut 35% of Workforce... The value of the UK video, games, and music markets increased for the eleventh successive year [...]

• The FreeThinking Group launches Freethinking Capital and invests in FirstPartyCapital

  1 year ago News

  

  Freethinking Capital, the newly-launched investment arm of The Freethinking Group, has announced a strategic partnership with FirstPartyCapital (FPC), an early stage venture capital firm specialising in ad tech, martech, and digital media. This partnership, alongside a six-figure investment from Freethinking [...]

• Yahoo Launches New Identity Testing Capabilities in DSP to Drive Insights, Accountability

  1 year ago News

  

  Yahoo today (10th January 2024)  announced first-to-market testing capabilities for its identity suite, Yahoo Identity Solutions, directly in the Yahoo DSP. The move helps advertisers gain valuable media insights and prepare their businesses today to properly optimise and measure campaigns [...]

• Zeotap Partners with Illuma for a Unique Audience-Powered Contextual Expansion Solution 

  1 year ago News

  

  In a strategic move that anticipates the imminent shift in digital advertising, Zeotap Data, the leading provider of people-based digital audiences, has announced a partnership with Illuma, the leader in AI-powered expansion and optimisation. This collaboration offers a new tactic [...]

• Digital Advertising in 2024: Who’s in Charge?

  1 year ago Podcast

  

  In a rapidly evolving, increasingly complex, and highly competitive industry, who really holds the reins of power? As the landscape shifts, the question arises: Who bears the responsibility for molding the future of digital advertising? In this special episode, Karan Singh [...]

• 63% of Publishers Concerned about Decline in Referral Traffic from Social; TikTok Introduces Ad Performance Updates; OpenAI States NYT Lawsuit is “Without Merit” 

  1 year ago News

  

  On today’s ExchangeWire digest: 63% of Publishers Concerned about Decline in Referral Traffic from Social; TikTok Introduces Ad Performance Updates; OpenAI States NYT Lawsuit is “Without Merit”... Publishers are concerned about the sharp decline in referral traffic from social media, finds [...]

• MGID Expands US Operations With Senior Sales Hire

  1 year ago News

  

  MGID, the global advertising platform, has today (9th January 2024) announced the appointment of Matthew Villa as head of sales, US, doubling down on its investment in the region. Villa will lead MGID’s client acquisition team in the US by [...]

• Adelaide Launches Partnership with Inscape to Drive Advanced Connected TV Attention Insights

  1 year ago News

  

  Adelaide, the leader in attention-based media quality measurement, has partnered with Inscape, a leading provider of currency-grade smart TV data, to enhance Adelaide’s attention measurement capabilities for Connected TV (CTV). By incorporating Inscape’s automatic content recognition (ACR) data from over [...]

• Consumers Spent $222.1bn Online During Holiday Season; Channel 4 Confirms Major Upcoming Job Cuts; Podcasts Gaining Popularity in China  

  1 year ago News

  

  On today’s ExchangeWire digest: Consumers Spent $222.1bn Online During Holiday Season; Channel 4 Confirms Major Upcoming Job Cuts; Podcasts Gaining Popularity in China… Consumers spent a tremendous USD $222.1bn (£174.6bn) on online shopping during the recent holiday season (1st November to [...]