Latest Stories

• Multilocal Launches Sustainable Private Marketplace Solution to Deliver High-Performing Scale at a Lower Carbon Cost 

  1 year ago News

  

  Digital advertising curation expert, Multilocal, today (8th January 2024) announces the launch of its CarbonSmart solution to deliver high-performance, low-emission ad campaigns, validated by leading carbon intelligence platform, Cedara.  Traditionally, within a Private Marketplace (PMP), each single impression generates millions of [...]

• PubMatic Leads the Way in Adopting Addressability Alternatives, Delivering Monetisation Benefits for Publishers

  1 year ago News

  

  PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, announced recent expansion and success of Connect, its fully-integrated audience solution that leverages addressable signals from across the open internet to help data owners drive monetisation and [...]

• Adelaide Welcomes Industry Leaders Ryan McBride and Nishat Mehta to Its Board of Advisors

  1 year ago News

  

  Adelaide, the leader in attention-based media quality measurement, is thrilled to announce the expansion of its Board of Advisors with the addition of industry luminaries Nishat Mehta and Ryan McBride. With nearly two decades of experience creating alternative revenue streams in [...]

• ASA Censures Eurostar for Misleading Ad; Record Year for UK Broadband; California Introduces New AI Regulations  

  1 year ago News

  

  On today’s ExchangeWire digest: ASA Censures Eurostar for Misleading Ad; Record Year for UK Broadband; California Introduces New AI Regulations…   As we move into 2024, Eurostar is among the first companies to be censured by the Advertising Standards Authority for an [...]

• ExchangeWire on Amazon Adding Ads to Prime Video, NYT Suing OpenAI, and E-Commerce Brands Facing Tax Reporting

  1 year ago Podcast

  

  It was a content team special on this week's episode of The MadTech Podcast - ExchangeWire's research lead Mat Broughton and editorial lead Mariam Ahmad join head of content John Still to discuss Amazon's ad-tier Prime Video streaming service; New [...]

• Value of X Falls by 71%; UK Gov Will Require Ecommerce Platforms to Report User Earnings; Ads Arriving to Amazon Prime Video

  1 year ago News

  

  This week on the Stack: Value of X Falls by 71%; UK Gov Will Require Ecommerce Platforms to Report User Earnings; Ads Arriving to Amazon Prime Video… This year has got off to a bad start for X, which has found [...]

• GAMURS Group Announces GAMURS Pulse powered by ArcSpan AMS™

  1 year ago News

  

  GAMURS Group, a leading gaming, esports, and entertainment publisher, announced today (January 4th, 2024) its partnership with ArcSpan Technologies to leverage the ArcSpan AMS™ audience data monetisation platform for publishers. Following an extensive review, GAMURS has selected ArcSpan's AMS platform [...]

• Index Exchange Donates Privacy Sandbox Demo Tool to IAB Tech Lab’s Privacy Sandbox Taskforce

  1 year ago News

  

  Today, (January 4th, 2024) IAB Tech Lab, the global digital advertising technical standards-setting body, announced Index Exchange's donation of an advanced Privacy Sandbox Demo tool to the Privacy Sandbox Taskforce. This demo tool will provide an open-source platform for stakeholders to [...]

• IAS Announces First Attention Product to Unify Media Quality & Eye-Tracking

  1 year ago News

  

  Integral Ad Science, a leading global media measurement and optimisation platform, today (January 4th, 2024) announced the general availability of its Quality Attention™ measurement product, the first to unify media quality and eye-tracking with machine learning. The new offering provides [...]

• Yieldmo Bolsters Global Leadership with Strategic Appointments to Drive Innovation & Growth in 2024

  1 year ago News

  

  Yieldmo, the leading advertising technology platform that delivers AI-powered creative ad formats and superior campaign performance from proprietary data, today (January 4th, 2024) announced four new additions to its global leadership team. Jennifer Werner has joined the company as SVP, [...]