Latest Stories

• Reflections from The Wires Winner 2023: Karen Eccles on New Opportunities and Safeguarding Quality Journalism

  1 month ago News

  

  Karen Eccles, chief commercial officer at The Telegraph and last year's winner of ExchangeWire's prestigious Ad Tech Personality of the Year award, reflects on 2024 so far. Looking ahead to 2025, she shares what she's most looking forward to as [...]

• PayPal Launches Ad Business; Meta Expands Ad Placement Controls and Brings AI Chatbot to UK; Privacy Certification for Ad Tech In The Works

  1 month ago News

  

  Today’s news: PayPal Launches Ad Business; Meta Expands Ad Placement Controls and Brings AI Chatbot to UK; Privacy Certification for Ad Tech In The Works PayPal has launched an ad business, PayPal Ads, which will allow advertisers to tap into their [...]

• ExchangeWire on Google’s Competition Chaos, OpenAI as a Potential Future Monopolist and Amazon Prime Video Upping Ad Loads 

  1 month ago Podcast

  

  On this MadTech Podcast episode, ExchangeWire editor Aimee Newell Tarín is joined by CEO Rachel Smith and head of content John Still, to discuss the latest in marketing and ad tech.  They examine Google’s latest antitrust trials and tribulations, OpenAI potentially [...]

• Google’s Latest Trials and Tribulations; Amazon Strikes Deals in UK and India 

  1 month ago News

  

  This week on The Stack: Google’s Latest Trials and Tribulations; Amazon Strikes Deals in UK and India; Today's MadTech Daily Another week passes with Google in the spotlight. The latest to come from the case regarding its search engine monopoly is [...]

• Pixalate Special Investigation - US Department of Justice v. Google

  1 month ago News

  

  Pixalate, the global market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, released the Special Investigative Report: U.S. DOJ vs. Google 2024, analysing Google AdExchange’s global market share of open programmatic web ad transactions.The [...]

• Primis & VideoElephant Partnership Revolutionises Contextual Video Discovery

  1 month ago News

  

  Primis, a leading video discovery platform for global publishers, today (October 10th, 2024) announced a new and expanded partnership with VideoElephant, an industry leading content library featuring millions of premium rights cleared videos.  The collaboration marks a significant milestone in shaping [...]

• What's Driving The Future of Retail?

  2 months ago News

  

  Lea Karam, Consulting Director at Behave, takes a look at the innovations that will define the future of retail and ecommerce. The boom of retail media in recent years, in tandem with the rise of social shopping, has made e-commerce a [...]

• US Threatens Google Breakup and Sues TikTok; Connatix and JW Player Merge; WPP Partners with Roblox

  2 months ago News

  

  Today’s news: DOJ Threatens Google Breakup; US States Sue TikTok; Connatix and JW Player Merge; WPP Partners with Roblox For some time now, the ad tech industry has been predicting a breakup of Google’s tech empire. Now – following the August [...]

• GumGum Inc. Launches First-of-its-Kind Sports Marketing Solution for Brands

  2 months ago News

  

  GumGum, the contextual-first technology leader transforming digital advertising, announced a new sports marketing solution to help brands and agencies capitalise on sports moments like never before. This new solution combines The GumGum Platform (advertising) and GumGum’s wholly-owned subsidiary, Relo Metrics [...]

• Connatix & JW Player Merge to Create the Industry’s Largest Video Technology & Monetisation Platform

  2 months ago News

  

  JW Player (JWP), the leading video streaming and data insights platform, today (October 9th, 2024) announced it is merging with Connatix, the leading video delivery and monetisation solution, forming JWP Connatix. By unifying JWP’s broadcast-level live and on-demand streaming, data, [...]