Latest Stories

• Adelaide Launches 2025 Outcomes Guide: Collection of Case Studies

  1 month ago News

  

  Adelaide, the leader in attention-based media quality measurement, has released its 2025 Outcomes Guide — the most extensive collection of case studies showcasing the powerful connection between attention metrics and advertising outcomes. Featuring 52 case studies across 18 industries, validated by [...]

• Massi Mekla Joins xpln.ai as Country Manager France

  1 month ago News

  

  XPLN.AI, a leader in measuring and optimising advertising attention, announced today (January 21st, 2025) the appointment of Massi Mekla as country manager, France, reporting to CEO Fabien Magalon. Leading the sales and customer services teams, Massi will be tasked with [...]

• Eight in Ten Ad Buyers Exploring Gen AI; BBC Under Fire over ‘Aggressive’ Promotion Tactics; Bluesky and X Launch Video Feeds

  1 month ago News

  

  News in brief: Eight in Ten Ad Buyers Exploring Gen AI; BBC Under Fire over ‘Aggressive’ Promotion Tactics; Bluesky and X Launch Video Feeds Eight in Ten Ad Buyers Exploring Gen AI Almost eight in ten ad buyers are using or exploring [...]

• TikTok Restored after Brief Shutdown in US; Google Refuses to Add Fact Checks in Line with EU Code; IAB Adds CTV and Retail Media to Gold Standard

  2 months ago News

  

  News in brief: TikTok Restored after Brief Shutdown in US; Google Refuses to Add Fact Checks in Line with EU Code; IAB Adds CTV and Retail Media to Gold Standard; UK Gov Gives Creative Industries £60m Boost  TikTok Restored After Brief [...]

• Teads UK’s Insights Unveil: Food Forms a Key Part of Valentine’s Celebrations & Gift-Giving This Year

  2 months ago News

  

  Global media platform Teads today (January 17th, 2025) unveils a series of UK consumer insights around Valentine’s Day, looking at the different ways in which people plan to celebrate and what gifts they will buy loved ones.  According to the ‘Charm [...]

• Channel 4’s Charlie Glyn on Netflix vs BBC1, Disney’s Ad Tier Popularity and Meta Terminating DEI Programmes 

  2 months ago Podcast

  

  On this MadTech Podcast episode, ExchangeWire head of content John Still is joined by COO Lindsay Rowntree and Charlie Glyn, ad tech leader at Channel 4 Sales, to discuss the latest in ad tech.  They look at Netflix’s audience reach overtaking [...]

• The Stack: Latest Ad Tech Acquisitions; Google and Apple in Antitrust Spotlight 

  2 months ago News

  

  This week on The Stack: Latest Ad Tech Acquisitions; Google and Apple in Antitrust Spotlight; Today's MadTech Daily   This week saw the news of two big ad tech acquisitions. The Trade Desk announced it would be acquiring Sincera, with the [...]

• Azerion’s HAWK DSP Integrates with smartclip’s Proprietary SSP, smartx

  2 months ago News

  

  HAWK DSP by Azerion, a leading platform for programmatic media buying, announces its integration with smartx, the SSP of smartclip, RTL Group's ad tech development unit and leading provider of ad tech solutions across Europe. This collaboration provides advertisers with [...]

• Data and Tech Maturity in APAC with Vincent Niou, Skeleton Key

  2 months ago Podcast

  

  In this MadTech Podcast Special, Vincent Niou of Skeleton Key joins ExchangeWire's John Still to dive into our recent research collaboration, looking at the state of data and tech maturity in APAC.  The report is based on a wealth of original quantitative research, [...]

• UK Marketing Budgets See Shallow Rebound: IPA Bellwether Q4 2024  

  2 months ago News

  

  In light of the insights revealed by the latest IPA Bellwether Report, what should marketers bear in mind as they lean into 2025? We asked experts from across the ad tech industry.  Rewinding to the final quarter of last year, the [...]