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The MadTech Sketch: Curation vs the Open Marketplace
In his latest MadTech Sketch, Ciaran O'Kane turns his attention to curation - an ad tech model that is gaining momentum and turning heads across the industry. Curation is one of ad tech's hottest topics. It has been around for some [...]
YouTube cracks down on ad blockers; AI concerns to be addressed at UK AI summit; Google and Match resolve antitrust claim
In today’s ExchangeWire news digest: YouTube cracks down on ad blockers; AI concerns to be addressed at UK AI summit; and Google and Match resolve antitrust claim. YouTube cracks down on ad blockers YouTube has confirmed the launch of a global effort [...]
The Cat-and-Mouse Game of Ad Fraud: Staying Ahead of Threats
It's time to rethink the ways that the ad tech sector approaches a growing criminal enterprise that is worth billions of dollars. While Hollywood portrayals of mafia bosses gleefully orchestrating lucrative criminal plots have embedded themselves in our collective cultural imagination, [...]
AA/WARC releases its latest Expenditure Report; Meta to launch ad-free paid subscription plans; Executive order aims to cut AI risks
In today’s ExchangeWire news digest: AA/WARC releases its latest Expenditure Report; Meta to launch ad-free paid subscription plans for Facebook and Instagram in Europe; and Executive order by Biden administration aims to cut AI risks. AA/WARC releases its latest Expenditure Report Advertising [...]
Equativ announces full-stack integration with IRIS.TV
Leading content data platform joins forces with ad tech innovator to shape the post-cookie video and CTV future: providing better insight-powered contextual ad targeting. Equativ, the global leading independent ad platform, has today announced its official partnership with IRIS.TV — the [...]
Navigating the Evolving Landscape of Attention: Insights from InMobi Exchange
"As the industry grapples with so much uncertainty around identity, it’s vital for advertisers and publishers to 'own' their attention metrics rather than relying on the big platforms to share those insights." With just two weeks to go until ExchangeWire's LIVE [...]
Azerion Joins Forces with Sovereign Nature Initiative to Support Forgotten Parks Foundation
Azerion, the digital advertising and entertainment media platform renowned for the social game Hotel Hideaway, proudly announces a collaboration with the non-profit organisation Sovereign Nature Initiative (SNI), benefitting the Forgotten Parks Foundation (FPF). Together, they are set to transform the [...]
Google paid USD$26bn for default search engine status; Buzzfeed in talks to sell Complex Networks
In today’s ExchangeWire news digest: Google paid USD$26.3bn (£21.7bn) for default search engine status in 2021; Omnicom acquires Flywheel for USD$835m (£688m); and Buzzfeed in advanced talks to sell Complex Networks. Google paid USD$26bn for default search engine status Google paid USD$26.3bn [...]
AMC Launches Programmatic Ad Buying for TV; Meta Revenue up 23% for Q3
In today's ExchangeWire news digest: AMC Networks reveals its programmatic ad buying capabilities; Meta reports strong revenue growth for Q3 but warns of "volatility" to come; and Shein and Temu call for an end to their legal battles in the [...]
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