Latest Stories

• ExchangeWire on TikTok's 'Out of Phone', Scrutiny Towards Apple's Carbon Neutral Claims, and How AI is Impacting Ad Tech

  2 years ago Podcast

  

  On this week's episode of The MadTech Podcast, ExchangeWire's head of content John Still is joined by COO Lindsay Rowntree and research lead Mat Broughton. Together, the team discusses TikTok's new OOH offering, the EU's response to Apple's claims of [...]

• The Stack: TikTok Launches "Out of Phone", Japan to Investigate Google

  2 years ago News

  

  This week: TikTok rolls out its news OOH offering, Japan's Fair Trade Commission to probe Google... TikTok introduces “Out of Phone” Short-form video platform TikTok has launched a new out-of-home offering, “Out of Phone”... Google to be investigated in Japan The Japan Fair Trade Commission [...]

• MiQ Bolsters Executive Team to Drive Next Phase of Programmatic Innovation

  2 years ago News

  

  MiQ, the leading global programmatic media partner, today (October 26th, 2023) announced several strategic hires as part of the company's commitment in shaping the future of programmatic, further cementing its position as the preeminent authority on digital advertising for customers [...]

• Channel Factory Appoints Sujoyee Chatterjee as Senior Director of Product Marketing

  2 years ago News

  

  Channel Factory, the global brand suitability and contextual advertising platform, has appointed Sujoyee Chatterjee as senior director of product marketing. Bringing over a decade of ad tech experience with her, Sujoyee will be continuing to expand on Channel Factory’s impressive [...]

• "We are just starting to see what is possible": Lemma's Ryan Pestano on curation and Programmatic DOOH across APAC

  2 years ago News

  

  Following his panel appearance at ATS Singapore 2023, Ryan Pestano joined ExchangeWire for an exclusive Q&A. In this discussion, Lemma's chief product officer outlines the trends shaping APAC, how curation can enhance OOH advertising, and the benefits of a data-driven [...]

• The Ad Tech Optimist

  2 years ago News

  

  Ciaran O'Kane looks on the bright side, and dives into the eight areas of focus that give adland reasons to be cheerful. The title of this post might suggest I am looking to ape Marc Anderseen’s verbose libertarian essay on why [...]

• Lumen Research Announces Philippa Snare as New Chair of the Board

  2 years ago News

  

  Lumen Research, the global attention technology company, has appointed Philippa Snare as the new chair of the board, as the business continues to grow globally and attention to advertising becomes integrated across the planning, activation, and measurement activities of brands [...]

• Progress for AI Regulation in the EU; Spotify Exceeds Q3 Expectations

  2 years ago News

  

  In today's ExchangeWire news digest: lawmakers in the EU make significant progress towards the regulation of AI; Spotify reports a profit for Q3 2023; and e-commerce platform Vinted considers a secondary share sale. EU lawmakers inch closer to AI regulation Lawmakers in [...]

• Mobile Gaming: Capitalising on the Power of Portable Play

  2 years ago News

  

  Set to be worth USD$470bn (~£385bn) globally before the decade is out, the gaming industry has surged in both value and popularity. In the US alone, 27% of people spend between 1 and 5 hours gaming each week, with the [...]

• The Human Element: Redefining Data Privacy Strategies in Ad Tech

  2 years ago News

  

  By incorporating the principles of data invitation, security, dialogue, and value proposition, advertisers can not only comply with stringent regulations but also build a rapport with consumers that goes from transaction to interaction. The tension between data and privacy has created [...]