Latest Stories

• NumberEight & Gameloft for brands Forge Strategic Partnership to Enhance Audience Targeting Across Premium Gaming Inventory

  2 months ago News

  

  Gameloft for brands, a leader in advertising and gamification solutions for brands, has partnered with NumberEight, a leader in ID-less data solutions. Gaming, particularly mobile gaming, has emerged as an area of interest in the advertising industry due to its engagement [...]

• GeoEdge & EX.CO Partner to Secure a Malvertising-Free Video Ad Experience

  2 months ago News

  

  EX.CO, the publisher video platform powering successful video strategies for the world’s leading media groups, has partnered with GeoEdge, the global innovator of ad quality and user protection solutions. This collaboration marks an advancement in ad security for EX.CO’s publisher [...]

• Brands Achieve Significant Gains in Media Quality & Performance with Adelaide’s Attention Pre-Bid Segments

  2 months ago News

  

  Major brands are experiencing substantial improvements in media quality and campaign outcomes by leveraging Adelaide’s attention-based pre-bid targeting. Beta testing partners, including a large CPG advertiser and an online beauty brand, have reported impressive results, including a 58% increase in [...]

• Zefr + TikTok Pilot Video Exclusion Controls & Expand Brand Suitability Placement Availability

  2 months ago News

  

  Zefr, a global leader in brand suitability and content measurement, announced the expansion of its independent brand safety and suitability measurement capabilities to cover newly launched brand ad placements on TikTok, as well as support TikTok's new Video Exclusion List product. [...]

• GumGum’s Peter Wallace on Challenges in Digital Advertising 

  2 months ago Podcast

  

  In this podcast episode, ExchangeWire COO Lindsay Rowntree is joined by Peter Wallace, general manager EMEA at GumGum to discuss some of the current industry challenges for advertisers.  Peter expands on:  The challenges for advertisers in digital marketing including: consumer trust, privacy [...]

• CPCA & ICO Begin Development of World’s First Regulator-Approved Privacy Certification for Digital Advertising

  2 months ago News

  

  Today, (October 9th, 2024) the Coalition for Privacy Compliance in Advertising (CPCA) (founded in 2024 by Mattia Fosci, privacy lawyer and CEO at Anonymised) announced it is working with the Information Commissioner’s Office (ICO) to develop the world’s first regulator-approved [...]

• Google Ordered to Open Play Store to Rivals; Microsoft Shutting Down Retail Media Platform; Channel 4 Testing Enhanced Advertising Marketplace 

  2 months ago News

  

  Today’s news: Google Ordered to Open Play Store to Rivals; Microsoft Shutting Down Retail Media Platform; Channel 4 Testing Enhanced Advertising Marketplace  Rounding off the latest legal wrangling between Epic Games and Google, a US federal judge has ordered Google to [...]

• Netmums Partners with Mantis to Deliver Brand Safety & Hyper-Targeted Contextual Solution

  2 months ago News

  

  Netmums, the trusted parenting community that supports millions of families across the UK, has announced a strategic partnership with Mantis, a leading provider of AI-driven brand safety and contextual advertising solutions. This partnership will provide advertisers with enhanced brand safety [...]

• 2024 Shortlists Revealed: Ad Tech Personality Of The Year and Ad Tech Rising Star 

  2 months ago News

  

  With the eighth year of The Wires just around the corner, we are very pleased to announce those shortlisted for the prestigious Ad Tech Personality Of The year and Ad Tech Rising Star awards.  ExchangeWire are delighted to reveal the individuals [...]

• ShowHeroes Group Acquires Vidds, Strengthening AI-Driven Video Creation Capabilities

  2 months ago News

  

  ShowHeroes Group, a global leader in digital video advertising and CTV solutions, today (October 8th, 2024) announces the acquisition of Vidds, an AI-powered video creation and editing platform, for an undisclosed sum.  Founded in 2020 by Ed Thomas and Andrew Walters, [...]