Latest Stories

• Equativ Integrates NinaData’s Generative AI Audiences to Enhance Consumer Buying Intent Prediction

  2 years ago News

  

  Finnish buying intent data platform, NinaData, has announced its integration with Equativ, the leading independent ad tech platform. NinaData's advanced contextual targeting and buying intent capabilities are now available in Equativ’s Buyer Connect (EBC) digital ad curation platform – enabling [...]

• CTV Advertising Measurement and Attribution: Challenges and Solutions

  2 years ago News

  

  Boasting a global audience close to two billion, CTV has surged in popularity in recent years, fundamentally altering content consumption across various markets. In the UK, for example, 32% of CTV viewers watch content via alternative devices, such as a [...]

• Weborama et First-ID s’unissent pour lancer la première solution bundle de reciblage publicitaire (retargeting) dans un environnement cookieless

  2 years ago News

  

  La collaboration entre Weborama et First-ID vise à fournir au marché publicitaire une offre novatrice basée sur la puissance du ciblage contextuel sémantique de Weborama allié à l’identification déterministe First-ID. Elle permettra aux annonceurs de mener des campagnes de retargeting [...]

• LiveRamp Partners with Co-op to Enhance Relevancy in its Retail Media Offering 

  2 years ago News

  

   LiveRamp, the leading data collaboration platform, today announced a partnership with one of the UK’s largest consumer co-operatives, Co-op, to turbocharge relevancy for members and brands in its first-party marketing and retail media offering. Using LiveRamp’s data collaboration platform, Co-op will be [...]

• FAST Use Rising Amongst UK Households; Snap Shares Soar After 2024 DAU Target Leaked

  2 years ago News

  

  In today's ExchangeWire news digest: Kantar reports that FAST channels are becoming increasingly popular in the UK; Snap saw shares jump after its 2024 DAU target was leaked; and Shopee reports exponential growth of add-to-cart conversions at its live festival [...]

• Snigel Shortlisted for Irish Digital Technology Company of the Year Award

  2 years ago News

  

  Leading advertising technology company Snigel is excited to announce its nomination for the "Digital Technology Company of the Year Award'' at the Technology Ireland Industry Awards 2023. This nomination is a testament to Snigel's innovative ad monetisation platform, AdEngine, which [...]

• Ad Tech Veteran Bernie Sham Joins IMPACT+ as Product Marketing Director

  2 years ago News

  

  IMPACT+, a global pioneer in helping marketers measure and reduce the environmental impact of their digital ad campaigns, has hired ad tech veteran Bernie Sham as the company’s new product marketing director.   Sham, who has worked in the ad industry for [...]

• Azerion Research Proves How High Impact Formats Make Standard Formats Work Significantly Harder

  2 years ago News

  

  Azerion, one of Europe’s largest digital advertising and entertainment media platforms, and global attention technology company Lumen Research today (October 17th, 2023) announced findings from their Amplify 2.0 analysis that uncovers a significant correlation between attention and full-funnel brand performance. Utilising [...]

• IAS Launches New Made for Advertising (MFA) AI-Driven Site Detection & Avoidance Technology

  2 years ago News

  

  Integral Ad Science, a leading global media measurement and optimisation platform, announced a new Made for Advertising (MFA) AI-driven site detection and avoidance product. The company’s MFA site technology aims to improve transparency in advertiser campaign quality, identify where spend [...]

• TikTok Reports Crackdown on Misinformation; YouTube Ranked Above Netflix by US Teens

  2 years ago News

  

  In today's ExchangeWire news digest: TikTok responds to EU's call to remove misinformation on Israel-Gaza; new research finds US teens spend more time watching YouTube than Netflix; and Meta introduces brand safety tools for brands. TikTok reports crackdown on Israel-Gaza misinformation TikTok [...]