Latest Stories

• Nano Interactive Partners with PubMatic to Deliver ID-Free Targeting

  2 years ago News

  

  Nano Interactive, a leader in ID-free ad targeting solutions, has announced a new partnership with PubMatic, an independent technology company delivering digital advertising’s supply chain of the future. This new partnership provides greater choice for buyers, as Nano’s AI intent-driven [...]

• Microsoft Looks to Close Activision Deal; Snapchat Faces Fine over AI Chatbot

  2 years ago News

  

  In today's ExchangeWire news digest: Microsoft appears set to close its billion-dollar acquisition of Activision Blizzard; the UK's ICO threatens to fine Snapchat for failing to assess the privacy risks of its AI Chatbot; and Netflix pulls the plug on [...]

• Zeotap Data Introduces 'Data Tribes' - 12 Smart Premium Segments for Enhanced Audience Targeting

  2 years ago News

  

  Zeotap Data, a leading provider of fully-consented, people-based data solutions, announces the launch of 'Zeotap Tribes',  a collection of 12 smart audience segments.  These meticulously crafted segments have been designed by prioritising data from exclusive mobile telco partnerships, and aim to [...]

• Advertisers to Spend Billions on Ad Fraud; Lazada Woos Sellers Hit by Indonesia’s Social Commerce Ban

  2 years ago News

  

  In today's ExchangeWire news digest: New research indicates advertisers will spend billions on ad fraud this year; Alibaba's Lazada attempts to charm businesses in Indonesia; and Korea's telecoms regulator warns Google and Apple of potential fines to come. Billions of ad [...]

• Hivestack Grows DOOH Marketplace in Thailand with UpMedia Partnership

  2 years ago News

  

  Hivestack, the world’s leading independent programmatic digital out of home (DOOH) ad tech company has grown its presence in Thailand through a new DOOH partnership with leading local media owner specialising in elevator screens, UpMedia.  Through this partnership, 2,000 UpMedia DOOH [...]

• Yahoo Properties Worldwide are Now Available through Taboola

  2 years ago News

  

  Taboola, a global leader in powering recommendations for the open web,  announced its advertiser clients can now start running native advertising on Yahoo’s premier digital properties globally, in more than a dozen markets worldwide, through the Taboola advertising platform.  Starting now, [...]

• The Stack: Spotify to Launch Video Ads on Roku; Meta Considers Ad-Free Tier in EU

  2 years ago News

  

  This week: Spotify prepares to launch video ads through Roku, Meta contemplates offering EU users ad-free access to social platforms... Spotify to bring video ads to Roku app Spotify and Roku have announced the roll-out of video ads to Spotify’s app on Roku... Disney [...]

• fifty-five Reveals Strategic Approach for Next-Gen MMM Transition

  2 years ago News

  

  Next-Gen Marketing Mix Modelling (MMM) represents a leap forward from its predecessor, overcoming limitations and capitalising on data science advancements. However, in order to implement it successfully, businesses need to take a strategic approach.  This is according to martech consultancy fifty-five, [...]

• Captured Clicks, Captured Minds: Unpacking the Currency of Attention in Ad Tech

  2 years ago News

  

  We investigate the hottest new metric on the ad tech block - attention.  In an increasingly distracted world, one resource stands as increasingly scarce: human attention. The digital age has transformed many aspects of our lives, but perhaps one of the [...]

• The Case for In-Game Advertising: A Perfect Storm

  2 years ago News

  

  Corporate email skullduggery*, an investment rollercoaster ride set to rival that of Project Exodus, a savage tussle between corporation and competition authority, and Mario. The nexus between video games and advertising has always been one to watch, and no more [...]