Latest Stories

• Equativ & Utiq’s New Partnership Brings People-First Advertising to the Programmatic Supply Chain

  2 years ago News

  

  Equativ, the global leading independent ad platform, today (October 4th, 2023) announced its partnership with Utiq — the European ad tech company that delivers a telco-powered Authentic Consent Service to enable responsible digital marketing. Driven by a shared focus on protecting [...]

• Samsung Ads Launches 'Sponsored Row', Placing Content Owners Ahead in the Battle for Attention

  2 years ago News

  Samsung Ads today (4th October 2023) unveils a new discovery solution for content partners seeking to drive more audiences to their featured content on Samsung TVs. Located alongside viewers’ organic personalised recommendations and recently viewed content, the new ‘Sponsored Row’ spotlights [...]

• Need to Know: How Machine Learning is Transforming Ad Targeting

  2 years ago News

  

  An intersection of artificial intelligence and data science, machine learning has propelled digital advertising into a new era, in which enhanced automation and detailed data can be utilised to elevate advertising campaigns. With the deprecation of third-party cookies drawing nearer, [...]

• From Viewability to Impact: Adelaide's Marc Guldimann on Meaningful Attention Amid Ad Clutter and Privacy Concerns

  2 years ago News

  

  Ahead of his appearance at ExchangeWireLIVE Attention Event next month, Adelaide's founder & CEO, Marc Guldimann, talks about all things concerning the evolving landscape of digital advertising metrics, privacy concerns, and the quest for meaningful consumer attention. Amid a backdrop [...]

• GetGo Reports 300% Rise in Revenue; Meta Contemplates Ad-Free Subscription in Europe

  2 years ago News

  

  In today's ExchangeWire news digest: GetGo reports a revenue increase of 300% for 2022; Meta considers introducing an ad-free subscription for EU-based users; and X collaborates with Paris Hilton to bring live shopping to the site. GetGo revenue soared in 2022 Singapore’s [...]

• Disney Plus to Restrict Password Sharing; Norway Calls for Extension to Ban on Meta's Ad Targeting Practices

  2 years ago News

  

  In today's ExchangeWire news digest: Disney Plus to restrict password sharing; Norway pushes for ban on Meta's ad targeting practices to be extended across Europe; and Apple's objections to fines from Dutch authorities are denied. Disney Plus warns of crackdown on [...]

• Equativ to Accelerate Global Evolution with New Additions to Executive Team

  2 years ago News

  

  Equativ, the leading independent ad platform, today (October 2nd, 2023) announces the appointments of Emir Teffaha as executive vice president for its European arm, and Marisa Nelson as executive vice president of marketing & communications, with both joining the company’s [...]

• RTB House Bolsters Executive Team With the Hire Of Michael Lamb as Chief Commercial Officer

  2 years ago News

  

  RTB House, a global company that provides leading-edge marketing technologies for top brands and agencies worldwide, today (October 2nd, 2023) announces the appointment of Michael Lamb as chief commercial officer (CCO) to spearhead its international commercial growth, with an emphasis [...]

• Azerion Hires Bash Labban as Senior Trading Director to Spearhead Agency Partnerships

  2 years ago News

  

  Azerion, one of Europe’s largest digital advertising and entertainment media platforms, today (October 2nd, 2023) announces the appointment of Bash Labban as senior trading director to drive its agency relationships forward. In his role, Labban will spearhead new and develop existing [...]

• Mesure de l’attention: Ogury s’associe à xpln.ai

  2 years ago News

  

  Ogury, le leader mondial de la publicité personnifiée, permet aux annonceurs d’optimiser leurs campagnes sur le KPI de l’attention grâce à la technologie développée par xpln.ai. Dans un monde sans identifiants publicitaires, cibler la bonne audience est le point de départ [...]