Latest Stories

• Mesure de l’attention: Ogury s’associe à xpln.ai

  2 years ago News

  

  Ogury, le leader mondial de la publicité personnifiée, permet aux annonceurs d’optimiser leurs campagnes sur le KPI de l’attention grâce à la technologie développée par xpln.ai. Dans un monde sans identifiants publicitaires, cibler la bonne audience est le point de départ [...]

• Spotify Announces Launch of Video Ads with Roku; US Streaming Giants Form Lobbying Group 

  2 years ago News

  

  In today's ExchangeWire news digest: Spotify and Roku announce the launch of integrated video ads; video streaming platforms form a new trade group; and Linda Yaccarino states X will turn a profit in 2024. Spotify to bring video ads to Roku [...]

• The Wires 2023 Shortlist Unveiled: VIOOH, Digital Turbine, GroupM Nexus, and Hivestack Take the Lead

  2 years ago News

  

  The Wires 2023 shortlist is officially out, and this year's line-up of finalists is both diverse and impressive. Leading the pack are VIOOH, Digital Turbine, GroupM Nexus, and Hivestack, garnering a total of 10 mentions across all 17 award categories. Now [...]

• Teads & Ipsos Partner on Global AI-Driven Analysis Revealing Key Elements for Engaging Omnichannel Automotive Campaigns

  2 years ago News

  

  Teads, the platform that means business, announce the groundbreaking results of its collaborative research with Ipsos, which focused on unraveling the key creative elements that ignite the engine of success in the omnichannel automotive campaign landscape.  By leveraging Ipsos' cutting-edge AI [...]

• GiffGaff's Georgina Bramall on Retail Media Networks, UK Broadcasters' Move to CTV, and Authors Suing OpenAI

  2 years ago Podcast

  

  In this episode of The MadTech Podcast, Georgina Bramall, marketing strategy director at GiffGaff, joins ExchangeWire's editorial lead Mariam Ahmad and research lead Mat Broughton to discuss IAB Europe's new guidelines for retail media networks, UK broadcasters' new CTV venture, [...]

• The Stack: Hope for Microsoft-Activision Deal in UK, Amazon to Invest in AI Start-Up Anthropic

  2 years ago News

  

  This week: the UK's competition watchdog softens its stance on Microsoft-Activision, Amazon commits billions to Anthropic... A ray of hope came for Microsoft this week, when the UK's Competition and Markets Authority (CMA) said there are reasonable grounds to approve [...]

• Cedara Debuts Industry-First Corporate Sustainability Measurement Solution

  2 years ago News

  

  Cedara, the carbon intelligence platform, unveils its first corporate sustainability report case study for Yieldmo, one of the world’s leading ad exchanges, to showcase its carbon footprint along with strategies aimed at reducing overall emissions to net zero. In [...]

• Good-Loop & Yahoo Partner to Help Advertisers Minimise Carbon Emissions

  2 years ago News

  

  Today, purpose-led ad platform Good-Loop and Yahoo announced a global partnership offering carbon neutral private marketplace (PMP) media opportunities to advertisers, in order to help them become more sustainable. As a whole, the digital advertising industry requires a massive amount [...]

• OpenAI Seeks New Multi-Billion Dollar Valuation; Snapchat Launches Game for Agencies

  2 years ago News

  

  In today's ExchangeWire news digest: OpenAI reportedly in talks for a share sale that would more than triple its valuation; Snapchat reveals a new game for agency staff; and the EU's Thierry Breton warns Apple it must open up to [...]

• Adzymic Launches Premium Advertising Network, Adzymic Premium Exchange (APX), in  Singapore & Malaysia

  2 years ago News

  

  Adzymic, a leader in dynamic creative technology, today (September 28th, 2023) announced the launch of Adzymic Premium Exchange (APX) in Singapore and Malaysia.  APX is an innovative advertising network that integrates high-impact formats and non-intrusive rich media ad units such as [...]