Latest Stories

• The Stack: Hope for Microsoft-Activision Deal in UK, Amazon to Invest in AI Start-Up Anthropic

  2 years ago News

  

  This week: the UK's competition watchdog softens its stance on Microsoft-Activision, Amazon commits billions to Anthropic... A ray of hope came for Microsoft this week, when the UK's Competition and Markets Authority (CMA) said there are reasonable grounds to approve [...]

• Cedara Debuts Industry-First Corporate Sustainability Measurement Solution

  2 years ago News

  

  Cedara, the carbon intelligence platform, unveils its first corporate sustainability report case study for Yieldmo, one of the world’s leading ad exchanges, to showcase its carbon footprint along with strategies aimed at reducing overall emissions to net zero. In [...]

• Good-Loop & Yahoo Partner to Help Advertisers Minimise Carbon Emissions

  2 years ago News

  

  Today, purpose-led ad platform Good-Loop and Yahoo announced a global partnership offering carbon neutral private marketplace (PMP) media opportunities to advertisers, in order to help them become more sustainable. As a whole, the digital advertising industry requires a massive amount [...]

• OpenAI Seeks New Multi-Billion Dollar Valuation; Snapchat Launches Game for Agencies

  2 years ago News

  

  In today's ExchangeWire news digest: OpenAI reportedly in talks for a share sale that would more than triple its valuation; Snapchat reveals a new game for agency staff; and the EU's Thierry Breton warns Apple it must open up to [...]

• Adzymic Launches Premium Advertising Network, Adzymic Premium Exchange (APX), in  Singapore & Malaysia

  2 years ago News

  

  Adzymic, a leader in dynamic creative technology, today (September 28th, 2023) announced the launch of Adzymic Premium Exchange (APX) in Singapore and Malaysia.  APX is an innovative advertising network that integrates high-impact formats and non-intrusive rich media ad units such as [...]

• Seedtag Announces Two Senior Leadership Hires

  2 years ago News

  

  Seedtag, the leading contextual advertising company, has announced two new hires, based in the UK office, to further bolster its senior leadership team. In her new position as global SVP of publisher partnerships, Seraphina Davey will look to develop and [...]

• Piwik PRO Passes €12.4m (£10.7m) ARR in the Time of Universal Analytics Sunset

  2 years ago News

  

  In the first half of 2023, Piwik PRO, a privacy-focused analytics vendor, grew its revenue by 34% and increased the number of its clients by 46%. The company helps more than 10,000 marketers balance effective data collection and privacy compliance [...]

• The MadTech Podcast Special: The Unique Place of Programmatic Advertising in APAC

  2 years ago Podcast

  

  In this special episode of The MadTech Podcast, James Parker, head of revenue and growth, SEA at MiQ, joins ExchangeWire's John Still to discuss programmatic advertising's unique place within the Asia Pacific region. Together, Parker and Still discuss programmatic trends in [...]

• EU Warns X to Comply with Disinformation Laws; Reddit to Pay Top Contributors

  2 years ago News

  

  In today's ExchangeWire news digest: the EU warns X it must adhere to disinformation laws; Reddit reveals plans to pay top contributors; and Daniel Ek confirms Spotify will not ban all AI-generated music. X warned by EU over disinformation EU authorities have [...]

• StackAdapt Partners With Lead Forensics to Expand its ABM Targeting & Measurement Capabilities in EMEA

  2 years ago News

  

  StackAdapt (www.stackadapt.com), the leading self-serve programmatic advertising platform, has partnered with Lead Forensics, the world’s No. 1 B2B website visitor identification software, to expand StackAdapt’s latest ABM Targeting and Measurement solution.   This integration empowers B2B marketers and ad agencies seeking to [...]