Latest Stories

• Madtech Podcast Special: Kate Miller on What 2025 Has in Store

  2 months ago Podcast

  

  We're joined by Kate Miller to discuss the challenges, buzzwords and opportunities of 2025. In this MadTech Podcast Special, Kate Miller joins John Still to discuss the state of the programmatic industry. Kate has over 14 years experience at brands like [...]

• A Year from Launch, Nano Marks the Release of 60+ Intent Personas to Help Buyers Combat Signal Loss 

  2 months ago News

  

  Nano, a leader in intent-driven planning and targeting, has announced that it has reached more than 60 Intent Personas on its proprietary LIIFT™ platform, detailing the impact so far of this unique product, a year on from launch.  In the face [...]

• Walmart’s Ad Business Sees 28% Growth; Apple Starts Selling News Ads; X Partners with PubMatic 

  2 months ago News

  

  News in brief: Walmart’s Ad Business Sees 28% Growth; Apple Starts Selling News Ads; X Partners with PubMatic  Walmart’s Ad Business Sees 28% Growth Walmart has reported a strong revenue growth for Q3, increasing 5.5% to a total of USD$169.6bn (£134bn). The [...]

• Amplified Intelligence Names Industry Veteran Barry Cupples as Newest Board Member

  2 months ago News

  

  Amplified Intelligence, the most trusted source for accurate attention measurement, today announces the appointment of industry stalwart, Barry Cupples as Advisor to its Board and the Enterprise Sales team. With over 30 years of experience in the industry, Cupples' rich career [...]

• Permutive & Index Exchange Expand Partnership to Unlock Premium Publisher Audiences

  2 months ago News

  

  Permutive, the Audience Activation Platform that brings together media owners and advertisers to reach consumers using scaled publisher signals, today (November 20th, 2024) announced that it has built a marketplace on top of Index Marketplaces, a flexible platform designed to [...]

• Pubstack & El Nacional Partnership Drives 40% Uplift in Ad Revenue

  2 months ago News

  

  Pubstack, the leading Ad Management Platform, is thrilled to announce a strategic partnership with El Nacional, one of Spain's most prestigious publishers. This collaboration leverages Pubstack's cutting-edge technology to optimise El Nacional's ad revenue and enhance its digital advertising strategy. Empowering [...]

• Warner Brothers' Max Arrives in Asia; Indian News Agency Sues OpenAI; Havas to Consider M&A 

  2 months ago News

  

  News in brief: Warner Brothers' Max Arrives to Asia; Indian News Agency Sues OpenAI; Havas to Consider M&A  Warner Brothers’ Max Arrives in Asia Warner Brothers is bringing its Max streaming service to Asia. The entertainment giant is relying on its large [...]

• NumberEight Partners with Barometer to Empower Data-Driven Podcast Advertising

  2 months ago News

  

  In a significant move to revolutionise podcast discovery, NumberEight, the trailblazing ID-less data platform, alongside Barometer, a leader in brand suitability and AI-powered, omnichannel, contextual analysis, proudly announce their strategic partnership. This alliance aims to overhaul the podcast advertising landscape [...]

• The Attention Economy: Ogury Creatives Generate x 2.5 More Attention Than Japanese Industry Standards 

  2 months ago News

  

  Ogury, the leader in advertising solutions fueled by exclusive data and grounded in privacy, partnered with premier advertising agency Dentsu Japan International Brands* (DJIB) to conduct a study to assess and understand the reality of digital attention in the Japanese [...]

• John Lewis Wins UK Christmas Ad Battle After "The Gifting Hour" Generates Most Intense Positive Emotions

  2 months ago News

  

  John Lewis has won the UK's annual Christmas ad battle, according to new research by DAIVID, The global creative effectiveness platform used its AI-powered platform to find the Xmas 2024 ads that generated the most intense levels of positivity. John Lewis’ [...]