Latest Stories

• "AI-Driven SPO is Reshaping Programmatic Efficiency": Interview with Amir Sharer, CEO of BRAVE

  2 months ago News

  

  We sat down with Amir Sharer, CEO, BRAVE to discuss the evolving role of AI-driven supply-path optimisation (SPO) in programmatic advertising. He shares insights on how AI enhances bid efficiency, transparency, and ROI, while also addressing challenges like bid duplication, [...]

• Digest: Streaming Soars as Linear Dips

  2 months ago News

  

  In today’s Digest news: Paramount’s Linear Revenue Dips as Streaming Sales Soar; One Billion Monthly Users Consuming Podcasts on YouTube; Digital Rights Activists File Complaints Over Meta’s Targeted Ads  Paramount’s Linear Revenue Dips as Streaming Sales Soar Paramount’s linear TV unit [...]

• Displayce Becomes the First Advertising Platform to Use Generative AI to Create Personalised DOOH Strategies

  2 months ago News

  

  Displayce, the European leader in programmatic digital out-of-home (DOOH) advertising, marks a new milestone by becoming the first specialised platform to integrate generative artificial intelligence for recommending personalised DOOH strategies. After a year of research and development, Displayce is launching [...]

• Brand Metrics Partners with Hearst UK to Strengthen Brand Measurement

  2 months ago News

  

  Hearst UK has announced a strategic partnership with Brand Metrics, a global leader in brand lift measurement technology. The partnership marks a significant milestone in Hearst UK’s commitment to delivering enhanced advertising accountability and effectiveness to its valued advertisers and agencies.  Brand [...]

• ExchangeWire on AI Protests; YouTube TV Measurement; and Media Pulse Findings

  2 months ago Podcast

  

  On this team episode of the MadTech Podcast, head of marketing Grainne Reid makes her debut (alongside a funky new theme tune), joined by head of content John Still and research lead Mat Broughton to discuss the latest in media [...]

• The Stack: Streaming TV On a Roll?

  2 months ago News

  

  This week on The Stack: TV developments; today's MadTech Daily A busy week in TV this week, 100 years (plus one month) since John Logie Baird first televised ventriloquist dummies to Selfridges shoppers. Joint industry currency (JIC) Barb announced that it [...]

• What Will Define the Future of Publishing?

  2 months ago News

  

  How can the publishing industry overcome the myriad challenges it faces? Writer Avya Chaudhary takes a look... AI, big tech and social media are battering publishers from all sides. With walled gardens, the open web, and programmatic solutions gaining ground, will [...]

• DoubleVerify to Acquire Rockerbox

  2 months ago News

  

  DoubleVerify, a leading software platform for digital media measurement, data, and analytics,  announced that it has entered into an agreement to acquire Rockerbox, a global leader in marketing attribution.  Rockerbox’s unified marketing measurement platform provides actionable insights powered by multi-touch attribution [...]

• Multilocal First to Join the Microsoft Advertising Partner Programme as a Curator

  2 months ago News

  

  Multilocal, a global pioneer in programmatic advertising and a specialist in audience curation, has become the first curation technology provider to join Microsoft Advertising’s Partner Programme as a Curator partner type.  After five years of successful collaboration with Microsoft Advertising - [...]

• “Publishers must double down on privacy-first identity solutions.” Tamir Shub of IntentIQ

  2 months ago News

  

  We spoke to Tamir Shub, VP of business development, IntentIQ, about the importance of privacy-first identity solutions, and the power of first-party data to publishers. Why is identity so important to the sell side? Identity is a critical component of publishers’ monetisation [...]