Latest Stories
InMobi Insights Survey Finds Amazon Prime Day Shifts Holiday Shopping Season Earlier
InMobi, a leading provider of content, monetisation, and marketing technologies that help businesses fuel growth, today (September 19th, 2023) released insights from its annual survey on Amazon Prime Day to inform marketers about consumers’ holiday spending patterns this year. InMobi's [...]
Axel Springer Partners with Connatix to Drive Video Engagement
Axel Springer SE, a media and technology company active in more than 40 countries, today (September 19th, 2023) announced a long-term partnership with Connatix, the leading video technology company for premium publishers and advertisers, to power online video engagement. The partnership [...]
Data is the Key to Unlocking the Cookieless Future: Q&A with Kristina Prokop, Eyeota
In this exclusive interview ahead of ATS Singapore, Kristina Prokop, co-founder and CEO of Eyeota, discusses how marketers in APAC and beyond are preparing for the shift towards a privacy-first landscape, and how data will continue to play a vital [...]
British Broadcasters to Challenge Streaming with Freely; TikTok a Pool for Pirated Movies
In today's ExchangeWire news digest: British broadcasters are introducing a new digital platform to challenge streaming giants; a report from the Wall Street Journal reveals TikTok is a pool for hosting pirated movies; and the UK had outlined its plans [...]
Managing First-Party Data through the Privacy Age: Q&A with Dan Richardson, Yahoo
With ATS Singapore just weeks away, Dan Richardson, director of data and insights, AUSEA at Yahoo, joined ExchangeWire to discuss the shifting landscape of data and identity. In this exclusive Q&A, Richardson outlines how changes to data management are impacting brands [...]
IMPACT+ Launches its Scaleable ESP (Environmental Sustainability Platform)
IMPACT+, the pioneer in measuring the carbon footprint of digital advertising campaigns, has announced the launch of its scalable ESP (Environmental Sustainability Platform). ESP enables brands and agencies at any stage of their emission reduction journey to monitor digital advertising campaigns [...]
Picnic Secures Backing from FirstPartyCapital & Industry Heavy Weights to Drive Expansion in the US Market
Picnic - the user-first media platform which exists to create a more user-friendly ad-funded web - announced it has closed a £1m funding round. Picnic will leverage the funds to accelerate the development of solutions aimed at delivering outcomes for brands, [...]
Digiseg Partners with Nova Entertainment for Streaming Audio Ads Targeting
Digiseg, a global provider of audience data based on household characteristics, has partnered with Nova Entertainment, Australia’s fastest-growing audio entertainment business, in an exclusive partnership that brings unique segmentation capability to streaming audio and podcasting. Through this collaboration, Digiseg will enable [...]
Clinch Named in Best Workplaces in Advertising & Marketing, Ranking No. 33
Great Place To Work® and Fortune have selected Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the omnichannel campaign activation platform, for the 2023 Fortune Best Workplaces in Advertising & Marketing™ List. This is [...]
Popular Tradertalks
Latest Posts
-
The Evolution of SSPs & DSPs: Are We Headed for a Converged Future? -
Digest: Judge Sets May Hearing to discuss Remedies in Google Ad Tech Case; Banijay in Early Talks Over Potential ITV Takeover -
Digest: Yahoo Eyes Chrome Acquisition; ChatGPT to Feature Washington Post Content in New Media Partnership -
Chrome’s Cookie Commotion: Is it Finally Over? -
The Stack: Ad Tech Faces Major Shake Up
Follow ExchangeWire