Latest Stories

• Industry Review 2024: Sustainability - time to take responsibility

  2 years ago News

  

  ExchangeWire’s Industry Review is back. Forget well-meaning platitudes: it’s time for genuine action on our industry’s environmental and social impact. Sustainability and DEIB are fundamental to the marketing and advertising industry. Not only do all businesses in the industry have to [...]

• Industry Review 2024: Can Gaming Reach its Potential?

  2 years ago News

  

  ExchangeWire’s Industry Review is back, as we look at the top trends for an era-defining year. Gaming is one of the world’s most popular forms of entertainment - is the ad industry realising its potential? Gaming has become a major source [...]

• Industry Review 2024: What's the Future of TV?

  2 years ago News

  

  ExchangeWire’s Industry Review is back, as we look at the top trends for an era-defining year. TV is a massive area of interest - but what really defines the medium? The Future of TV is one of our eight key pillars [...]

• Industry Review 2024: Curation’s Time to Shine?

  2 years ago News

  

  ExchangeWire’s Industry Review is back, as we look at the top trends for an era-defining year. Curation is a hot topic - how will it develop? Curation is the framework for modern programmatic buying and selling. It will enhance existing inventory, [...]

• TBWA\Asia’s Tessa Conrad on YouTube Shorts, Fake Ads, and Marketers’ View of TV

  2 years ago Podcast

  

  On this week's episode of The MadTech Podcast, Tessa Conrad, head of innovation at TBWA\Asia, joins ExchangeWire head of content John Still and CEO Rachel Smith to discuss YouTube Shorts eclipsing long-form videos, the impact of fake ads, marketers' falling [...]

• The Stack: Agencies Concerned about Transparency at Google; Indonesia Threatens to Ban Social Commerce

  2 years ago News

  

  This week: media agencies are reportedly worried about transparency over YouTube ads, Indonesia considering legislation to ban social commerce… Another week of headaches for Google began with reports that media agencies are losing faith in the company, with Adalytics’ recent report [...]

• The Resurgence of Ad Networks: Why it’s Happening and What it Means for Advertisers

  2 years ago News

  

  Ahead of ATS Singapore, Travis Teo, executive director & co-founder of Adzymic, analyses the revival of ad networks. In this exclusive byline, Teo discusses what has led to this resurgence and what it could mean for the ad tech industry. As [...]

• DoubleVerify to Protect Advertisers Against ‘Made for Advertising’ Content with Industry First Holistic Solution

  2 years ago News

  

  DoubleVerify,  a leading software platform for digital media measurement, data, and analytics, today (September 14th, 2023) announced the expansion of its brand safety and suitability solution to enable advertisers to monitor and avoid MFA (“Made For Advertising”) sites. As part [...]

• Adform & Captify Forge Partnership to Create First End-to-End Contextual Activation Solution

  2 years ago News

  Captify, the leading search intelligence platform for the open web, today (September 14th, 2023) announced a partnership with the global programmatic platform Adform to deliver privacy-first, audience-based buying for the programmatic ecosystem.  The partnership provides the industry’s first end-to-end contextual activation [...]

• InMobi Partners with Ad Net Zero to Further Commit to Sustainable Advertising Practices

  2 years ago News

  

  InMobi, a leading provider of content, monetisation, and marketing technologies that help businesses fuel growth, today (September 14th, 2023) announced its strategic partnership with Ad Net Zero, the climate action programme with the mission to accelerate the decarbonisation of the [...]