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What Could the Digital Markets Act Mean for Ad Tech?
Last week, the European Commission announced a pivotal update to the Digital Markets Act (DMA), one of the regulator’s strongest attempts to rein in the power of Big Tech and democratise the technology landscape. On 6th September, the European Commission named [...]
Industry Review 2024: Will AI Define the Year?
ExchangeWire’s Industry Review is back, as we look at the top trends for an era-defining year. Today, we’re taking a look at AI - a topic with the potential to define a generation. Artificial intelligence grabbed the headlines in 2023 as [...]
Taboola Introduces New AI-Powered Technology That Maximises Conversions from Native Ad Campaigns
Taboola, a global leader in powering recommendations for the open web, today (September 13th, 2023) announced significant advancements in its performance advertising-focused bidding technology, called Maximise Conversions. This technology empowers Taboola advertisers to evolve beyond manual and time-consuming cost per click [...]
The MadTech Podcast Special: Brian Wieser on Advertising’s Biggest Opportunities
In this special episode of The MadTech Podcast, Brian Wieser, ad tech luminary and founder of Madison and Wall, joins ExchangeWire CSO Ciarán O'Kane and head of content John Still to assess the current ad tech landscape and discuss some [...]
US Commences Landmark Case Against Google; EU Asks Microsoft Competitors if Activision Blizzard Amendments Affect Them
In today's ExchangeWire news digest: the US begins a landmark antitrust case against Google; regulators in the EU ask Microsoft competitors if they are impacted by efforts to approve its Activision Blizzard deal in the UK; and Adobe, Nvidia, and [...]
Onetag Bolsters Executive Team With the Hire of Filippo Gramigna as Chief Operating Officer
Onetag, the global independent programmatic platform, announces the appointment of Filippo Gramigna as chief operating officer (COO) to front the company’s international commercial growth. As Onetag’s COO, Gramigna will utilise his expertise across various areas such as business development, partnerships, and [...]
Sparteo Reports 30% Growth in First Half of 2023 Amidst Sluggish Online Advertising Market
The first half of 2023 witnessed varied performances in the ad tech sector, with Sparteo emerging with notable figures. In a recent statement on LinkedIn, the company's leadership provided insights into their operations and performance in a generally tepid online [...]
impact.com Acquires SaaSquatch to Help Brands Increase Revenue & Reach New Audiences
impact.com, the world’s leading partnership management platform, today (September 12th, 2023) announced it has acquired SaaSquatch, a best-in-class provider of customer referral software. Combining SaaSquatch’s technology with impact.com’s platform empowers brands to build authentic and valuable partnerships with their customers while [...]
Brand Metrics Fuels Expansion by Appointing a New Client Success Manager
Brand Metrics, the global brand uplift measurement specialist, has appointed Cornelia Alvelind as customer success manager as it aims to further strengthen its service to publishers and their advertisers. In her new role, Cornelia will act as a strategic link between [...]
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