Latest Stories

• InMobi Partners with Ad Net Zero to Further Commit to Sustainable Advertising Practices

  2 years ago News

  

  InMobi, a leading provider of content, monetisation, and marketing technologies that help businesses fuel growth, today (September 14th, 2023) announced its strategic partnership with Ad Net Zero, the climate action programme with the mission to accelerate the decarbonisation of the [...]

• IAS Publishes 'The State of Brand in Thailand 2023' Report

  2 years ago News

  

  Integral Ad Science (IAS) published a brand safety survey report, ‘The State of Brand in Thailand 2023 ’. The survey strives to understand what Thai consumers regard as brand-safe/unsafe content and the impact of the ad environment on their perception [...]

• Industry Review 2024: Retail Media to Continue Stellar Rise?

  2 years ago News

  

  ExchangeWire’s Industry Review is back, where we take a look at the top trends for an era-defining year. Retail media promises ‘eye-watering’ margins – will it continue to grow in 2024? In 2023, Retail Media rose to become a playing field [...]

• Connatix Releases New State of Video Report 

  2 years ago News

  

  Connatix, the leading video technology company for premium publishers and advertisers, released a new state of video report – a comprehensive look at consumer viewing preferences related to online video and video advertising across publishers.  The report, titled, Consumers are Watching; [...]

• Indonesia to Ban Social Commerce; Political Ads to Require AI Disclaimers, say Google

  2 years ago News

  

  In today's ExchangeWire news digest: the Indonesian government threatens to ban social commerce; Google say that political ads will be forced to disclose AI use; and Deliveroo partner with Gopuff to expand their grocery delivery efforts. Indonesia threatens ban on social [...]

• Industry Review 2024: The Cookieless Future is Here

  2 years ago News

  

  ExchangeWire’s Industry Review is back, as we look at the top trends for an era-defining year. As third-party cookies finally crumble, where are the major opportunities for post-cookie technology? This is it, the year of third-party cookie deprecation. The industry must [...]

• What Could the Digital Markets Act Mean for Ad Tech?

  2 years ago News

  

  Last week, the European Commission announced a pivotal update to the Digital Markets Act (DMA), one of the regulator’s strongest attempts to rein in the power of Big Tech and democratise the technology landscape. On 6th September, the European Commission named [...]

• Industry Review 2024: Will AI Define the Year?

  2 years ago News

  

  ExchangeWire’s Industry Review is back, as we look at the top trends for an era-defining year. Today, we’re taking a look at AI - a topic with the potential to define a generation. Artificial intelligence grabbed the headlines in 2023 as [...]

• Taboola Introduces New AI-Powered Technology That Maximises Conversions from Native Ad Campaigns

  2 years ago News

  

  Taboola, a global leader in powering recommendations for the open web, today (September 13th, 2023) announced significant advancements in its performance advertising-focused bidding technology, called Maximise Conversions.  This technology empowers Taboola advertisers to evolve beyond manual and time-consuming cost per click [...]

• The MadTech Podcast Special: Brian Wieser on Advertising’s Biggest Opportunities

  2 years ago Podcast

  

  In this special episode of The MadTech Podcast, Brian Wieser, ad tech luminary and founder of Madison and Wall, joins ExchangeWire CSO Ciarán O'Kane and head of content John Still to assess the current ad tech landscape and discuss some [...]