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Channel Factory & Playground xyz Study Highlights the Power of Contextual-Driven Campaigns on YouTube
A newly-released study shows brand suitable and contextually-delivered advertising with Channel Factory delivers on average, 28% more attention than industry wide benchmarks according to leading attention measurement platform Playground xyz. Channel Factory, which helps advertisers deliver brand suitable advertising in more [...]
Making AI Work for Advertising
With AI mania driving heightened competition and elevating industry benchmarks, we are now faced with questions concerning the ad tech sector's trajectory. How can brands harness AI to enhance decision-making and deliver optimised experiences on a large scale? Nothing has been [...]
Smile Wanted is Thrilled to be Heading to DMEXCO 2023
Smile Wanted is a private exchange based on a proprietary traffic-shaping AI. It allows partners to access premium and curated inventory through video, display, and native, and target only qualified audiences. Smile Wanted stands out as the one and only independent [...]
Ogury Wilfried Schobeiri Nominato Chief Technology Officer
Ogury, leader mondiale del personified advertising, ha annunciato oggi la nomina di Wilfried Schobeiri in qualità di chief technology officer. Ricoprendo questo ruolo, il manager lavorerà a stretto contatto con il team alla guida dell'azienda per rafforzare ulteriormente l'esclusiva piattaforma [...]
Ogury Names Wilfried Schobeiri as Chief Technology Officer
Ogury, the global leader in personified advertising, today (September 12th, 2023) announced the appointment of Wilfried Schobeiri as chief technology officer. In this role, Schobeiri will work closely with the company’s leadership team to further strengthen Ogury’s unique technology platform. Schobeiri [...]
Ogury Nomme Wilfried Schobeiri au Poste de Chief Technology Officer
Ogury, le leader mondial de la publicité personnifiée, annonce la nomination de Wilfried Schobeiri au poste de chief technology officer. Il collaborera étroitement avec l'équipe dirigeante de l'entreprise sur le développement de la plateforme technologique sans identifiants d'Ogury. Fort d’une expérience [...]
Taking Back Control with Curation: Q&A with Greg Williams, Audigent
In this exclusive Q&A, Greg Williams, president of Audigent, discusses the development of curation and identity in ad tech, how curation can bring control back to the advertiser, and more. How has the role of curation and identity evolved in [...]
SmartFrame Technologies’ Image-Streaming Network Grows by 200 Million Images
SmartFrame Technologies, a UK-based tech start-up that is redefining the digital image standard, is excited to announce a major enhancement to its offering, thanks to a new partnership with leading German-based photography agency, action press international. The partnership allows online publishers [...]
Clinch’s Flight Control Secures Double Win at 2023 Digiday Technology Awards
Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the Omnichannel Campaign Activation Platform, has earned the title of Best Marketing Automation Platform at the 2023 Digiday Technology Awards for the second year in a [...]
Sweet Spot: What The Cricket World Cup Could Mean for Advertisers
Advertisers are searching for creative, innovative, and effective ways to leverage one of the largest global sporting events. In this exclusive byline, Amir Sharer, founder & CEO of BRAVE, outlines the opportunities the ICC World Cup presents to marketers, the untapped [...]
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