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IAB Europe Releases Pan-European Definitions & Guide to Retail Media
IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, today (September 6th, 2023) released the first pan-European definitions for Retail Media in a new comprehensive 101 Guide to Retail Media. This groundbreaking initiative created by IAB [...]
The MadTech Podcast Special: Building a Better Internet and Advertising Industry
In this special episode of The MadTech Podcast, Yahoo's John McNerney (managing director, AUSEA) and Matt Farrington (APAC head of partnerships and investment) join ExchangeWire's John Still to discuss how to build a better internet and advertising industry. Together, McNerney, Farrington, [...]
First-id Delighted to Attend this Year's DMEXCO
First-id, a cross-publisher first-party identification solution, compliant with cookieless environments, is thrilled to attend DMEXCO on 20th and 21st of September at Kholn, in Germany. As a privacy-first solution, First-id identifies itself as a powerful and interoperable pure player, able to [...]
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