Latest Stories

• Sharethrough Partners with White Bullet to Drive a Safer, Cleaner, Higher-Performing Media Ecosystem

  2 years ago News

  

  IP protection and cyber safety company White Bullet today (August 31st, 2023) announces a partnership with Sharethrough, one of the world’s top global independent omnichannel ad exchanges, to help drive a safer, more ethical, sustainable, and efficient open web. With this [...]

• Disney Accused of Lying About Streaming Losses; OpenAI on Track for $1bn in Revenue

  2 years ago News

  

  In today's ExchangeWire news digest: Disney shareholders accuse the company of misleading them on losses at Disney+; OpenAI is forecast to exceed USD$1bn (~£792m) in revenue within 12 months; and X reports it will allow political advertising ahead of the [...]

• The Present and Future of AI in Ad Tech: Q&A with Raz Peter, Clinch

  2 years ago News

  

  In this exclusive Q&A, Raz Peter, CTO and co-founder of Clinch, discusses how the ad tech industry is already incorporating artificial intelligence, and what the future could look like as AI becomes even more prevalent. How are advertisers currently approaching AI? The [...]

• Adform Ad Server to Unlock Data Insight Capabilities in Collaboration with Lenovo

  2 years ago News

  

  Adform, the global programmatic platform, today (August 30th, 2023) announced it will be collaborating with Lenovo to empower the global technology company with greater control over its data, enhance marketing campaign decision-making, and ultimately drive better results for its business [...]

• Bidstack & Venatus Sign Commercial Partnership for In-Game Advertising

  2 years ago News

  

  Bidstack, the in-game advertising and video game monetisation platform, and Venatus, the leading publisher monetisation and advertising platform for gaming and entertainment, today (August 30th, 2023) announce a commercial partnership that will give Venatus exclusive access to Bidstack’s extensive video [...]

• Adimo Secures Investment From FirstPartyCapital to Accelerate Growth

  2 years ago News

  

  Adimo, a global specialist in shoppable marketing solutions, has announced a strategic partnership with FirstPartyCapital (FPC), an early stage venture capital firm specialising in ad tech, martech, and digital media. As part of the Scottish company’s move to accelerate its [...]

• PDD Revenue Up 66%; The Premier League to Crack Down on Illegal Streaming

  2 years ago News

  

  In today's ExchangeWire news digest: PDD Holdings reports revenue has risen by two-thirds; the Premier League announces a crackdown on illegal streaming; and Facebook users in Canada continue to access the site despite Meta's block on news sites. PDD revenue surges PDD [...]

• VideoElephant Launches Two Exciting New FAST TV Channels on Plex Platform

  2 years ago News

  

  VideoElephant, the world’s largest premium video content library and a global leader in video content distribution is delighted to announce the launch of two new FAST TV channels, Beyond Paranormal and Travel Escapes, on the Plex platform. Beyond Paranormal and Travel [...]

• InMobi Insights Annual Survey Shows Opportunities for Digital Back-to-School Sales Increase

  2 years ago News

  

  InMobi, a leading provider of content, monetisation, and marketing technologies that help businesses fuel growth, released insights from its annual Back-to-School Survey targeted to over one thousand school shoppers across North America.  In an inflationary environment, consumers shopped less across all [...]

• Taboola Partners with Realme to Bring Taboola News to Millions of New Device Users 

  2 years ago News

  

  Taboola, a global leader in powering recommendations for the open web, announced a partnership with realme, the world’s fastest-growing smartphone brand with a global user base of 160 million. Under the partnership, realme will utilise Taboola News to power recommendations [...]