Latest Stories

• Invibes Inspires Brands to ‘Rethink Possibilities’ with Industry-Specific Advertising Solutions

  2 months ago News

  

  Invibes Advertising (Invibes), a leader in digital advertising innovation, invites brands to ‘Rethink Possibilities’ and explore new marketing horizons by embracing the uniqueness of every ad opportunity. This strategic evolution underscores Invibes' dedication to revolutionising digital advertising through the power [...]

• Amazon Strikes Deal with UK Broadcasters and Acquires Indian Rival Streaming Service; Temu Blocked in Indonesia    

  2 months ago News

  

  Today’s news: Amazon Strikes Deal with UK Broadcasters and Acquires Indian Rival Streaming Service; Temu Blocked in Indonesia to Protect Local Businesses    Amazon has announced a new deal with UK broadcasters BBC, ITV, Channel 4 and Channel 5, which will see [...]

• Taboola Partners with Jounce Media to Verify Ad Inventory is Free From Made for Advertising (MFA) Properties

  2 months ago News

  

  Taboola, a global leader in powering recommendations for the open web, today (October 7th, 2024) announced a partnership with Jounce Media, an industry leader in programmatic supply chain management, to verify that the Taboola Select publisher network is free from [...]

• Ads Arrive to Google’s AI Overviews; OpenAI Raises $6.6bn in Funding; Meta and Apple Reject EU’s AI Pact 

  2 months ago News

  

  Today’s news: Ads Arrive to Google’s AI Overviews; OpenAI Raises $6.6bn in Funding; Meta and Apple Reject EU’s AI Pact  Ads are finally arriving to Google’s AI Overviews, the tech giant announced in a blog post last week. The feature was [...]

• ExchangeWire on the Rise and Fall of Oracle’s Ad Business, Prime Video’s Partnership with Odeon and Copilot’s New Payment Plan for Publishers 

  2 months ago Podcast

  

  On this ExchangeWire team episode of the MadTech Podcast, COO Lindsay Rowntree is joined by CEO Rachel Smith and Research Lead Mat Broughton to discuss the latest in media, marketing and ad tech.  They examine the rise and fall of Oracle’s [...]

• GumGum Introduces The GumGum Platform™ & Mindset Graph™, Ushering in a New Era of Digital Advertising

  2 months ago News

  

  GumGum, the contextual-first technology leader transforming digital advertising, announced the launch of the GumGum Platform, a flagship solution that unifies its three main product lines: GumGum Contextual, GumGum Attention, and GumGum Creative.  The company has also announced the launch of a [...]

• Pixalate Reveals Top 10 Connected TV (CTV) Ad Fraud Types in August 2024

  2 months ago News

  

  Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and mobile advertising, released the Top 10 Connected TV (CTV) Ad Fraud Types in August 2024 for Amazon Fire TV, Roku, Apple TV, and Samsung Smart [...]

• The Stack: Latest Legal Moves in Ad Tech; Microsoft Takes On Google with New AI Features 

  2 months ago News

  

  This week on The Stack: Latest Legal Moves in Ad Tech; Microsoft Takes On Google with New AI Features; Today’s MadTech Daily  Legal affairs are certainly active in ad tech at the moment. Epic Games threw antitrust accusations at both Google [...]

• Technology Investment Set to Surge in UK -Lotame/Cint Report Reveals

  2 months ago News

  

  Lotame, the global technology company that makes customer data smarter, faster, and easier to use for digital marketers, released findings from ‘The State of Data Collaboration: A Global Perspective’, a report on marketer and agency data challenges and the solutions [...]

• Taboola Data Reveals; Benefits Top of the Agenda for Brits in September

  2 months ago News

  

  Taboola, powers recommendations for the open web, helping people discover things they may like. The Department for Work and Pensions (DWP) was the most read-about topic across Taboola’s network of UK publishers last month, attracting 18 million page views. A surge [...]