Latest Stories

• Immediate Media's James Florence on Disney+, MFA, and X

  2 years ago Podcast

  

  On this week's episode of the MadTech Podcast, James Florence, head of advertising technology, Immediate Media, joins ExchangeWire CRO Anne-Marie Sheedy and research lead Mat Broughton to discuss Disney+, made for advertising (MFA) sites, X, and more. Disney to launch ad-supported [...]

• The Stack: Disney+ to Expand Ad-Supported Streaming Tier; Amazon to Launch SSP

  2 years ago News

  

  This week: Disney to take ad-supported streaming abroad, Amazon prepares to launch an SSP... Google repays ad agencies following "billing discrepancies"... The summer may be coming to a stormy close, but this week marked new beginning for some major players in [...]

• Simply Be Collaborates with the7stars & PlatformMedia to Create New Podcast Series: Shaping Success

  2 years ago News

  

  Inclusive fashion brand, Simply Be, is launching a new podcast series, hosted by Fleur East, who will be talking to some of the UK’s leading female icons as they share their remarkable journeys of perseverance and personal achievement.The series is [...]

• Adlook & Anzu Partner to Unlock Intrinsic In-Game Advertising for More Media Buyers Globally

  2 years ago News

  

  Adlook is thrilled to announce its partnership with Anzu, the world's most advanced in-game advertising platform. Together, they aim to assist brands and agencies in harnessing the enormous potential of intrinsic in-game advertising through Adlook's next-generation brand growth platform. Thanks to [...]

• Focused Financials Q2 2023: Retail Media

  2 years ago News

  

  Each and every quarter, fans of numbers and nosy corporate examinations alike are treated to a wealth of data, as public companies open their accountancy doors and tell us how they performed over the previous three months. In this article, ExchangeWire [...]

• Clinch Joins TCF Canada to Champion Data Privacy & Responsible Advertising Practices in the Canadian Market

  2 years ago News

  

  Today, (August 17th, 2023) Clinch announced their approved status as the latest vendor to join IAB Canada’s Transparency and Consent Framework (TCF Canada). IAB Canada, the national trade association and thought leader for the Canadian interactive marketing and advertising industry, in [...]

• Sea to Boost E-Commerce Investments; X Kills $100m Promoted Accounts Ad Business

  2 years ago News

  

  In today's ExchangeWire news digest: Sea plans to boost investments in its e-commerce business; X pulls the plug on its promoted accounts ad business; and Tencent to "drive innovation" after reporting growth throughout Q2 2023. Sea to invest as e-commerce business [...]

• LoopMe's Alberico de Nardis on Trends in APAC, AI's Role in Digital Marketing, and ATS Singapore

  2 years ago News

  

  With ATS Singapore fast approaching, and ahead of their appearance at the event, LoopMe's head of SEA and ANZ, Alberico de Nardis, sat down with ExchangeWire to discuss future trends within APAC, the importance of Ad Net Zero, M&A opportunities [...]

• Google Repays Agencies Following Adalytics Report; Netflix Trials Game Streaming

  2 years ago News

  

  In today's ExchangeWire news digest: Google repays agencies following Adalytics report; Netflix trials game streaming; and Indian court rules against Google on competitor search terms. Google repays agencies following Adalytics report Google is issuing credits to advertising agencies over “billing discrepancies”, shortly [...]

• InMobi Acquires Quantcast Choice to Enhance Frictionless Consent Management for Publishers

  2 years ago News

  

  InMobi, a leading provider of content monetisation and marketing technologies that help businesses fuel growth, has announced the acquisition of Quantcast Choice, a consent management platform (CMP) designed to help publishers seamlessly align with the rapidly changing global privacy regulations.  This strategic [...]