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Google Repays Agencies Following Adalytics Report; Netflix Trials Game Streaming
In today's ExchangeWire news digest: Google repays agencies following Adalytics report; Netflix trials game streaming; and Indian court rules against Google on competitor search terms. Google repays agencies following Adalytics report Google is issuing credits to advertising agencies over “billing discrepancies”, shortly [...]
InMobi Acquires Quantcast Choice to Enhance Frictionless Consent Management for Publishers
InMobi, a leading provider of content monetisation and marketing technologies that help businesses fuel growth, has announced the acquisition of Quantcast Choice, a consent management platform (CMP) designed to help publishers seamlessly align with the rapidly changing global privacy regulations. This strategic [...]
Plaza Premium Group Achieves Remarkable Growth with Crimtan's Targeted Advertising Solutions
Plaza Premium Group, the global leader in integrated airport hospitality experiences, announced the results of a successful partnership with Crimtan, the pioneer of lifecycle marketing for programmatic advertising. Plaza Premium Group revealed that the collaboration with Crimtan yielded outstanding results, [...]
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