Latest Stories

• Equativ Partners with Nano Interactive to Deliver Industry Leading Intent Targeting Solution

  2 years ago News

  

  Equativ, the global leading independent ad platform, has announced a key partnership with Nano Interactive, leaders in ID-free ad targeting solutions. Under the agreement, all Equativ publisher domains will offer new intent targeting solutions, without profiling or personal data, giving [...]

• ATS Singapore 2023: What to Expect

  2 years ago News

  

  ExchangeWire’s flagship APAC event, ATS Singapore, is back for its 12th year. Bringing together 50 speakers over 15 engaging sessions, 650 attendees are in for an action-packed two-day event, covering all things ad tech in the region and beyond.  For the [...]

• Plaza Premium Group Achieves Remarkable Growth with Crimtan's Targeted Advertising Solutions

  2 years ago News

  

  Plaza Premium Group, the global leader in integrated airport hospitality experiences, announced the results of a successful partnership with Crimtan, the pioneer of lifecycle marketing for programmatic advertising. Plaza Premium Group revealed that the collaboration with Crimtan yielded outstanding results, [...]

• 59A Announces 258 Event

  2 years ago News

  

  On September 7th, 2023, 59A is hosting a flagship event, 258, to showcase the exciting capabilities of custom algorithms. From strategy through to planning, buying, creative, optimisation, and insights, 258 will explore the power to deliver enhanced value across every [...]

• Amazon Prepares SSP Launch; Tracer raises USD$18.1m

  2 years ago News

  

  In today's ExchangeWire news digest: Amazon prepares to launch a new SSP; Tracer raises USD$18.1m (£14.2m); and Joe Zawadzki formalises MediaMath bid. Amazon prepares SSP launch Amazon is preparing to launch a new supply-side platform and is actively recruiting across a range [...]

• InMobi Insights Annual Survey: Consumers Download QSR Apps Mainly for Discounts & Promotions

  2 years ago News

  

  InMobi, a leading provider of content, monetisation, and marketing technologies that help businesses fuel growth, released new insights from its annual survey that shed light on the evolving consumer preferences and behaviours with Quick Service Restaurants (QSR). The study conducted [...]

• Disney+ Ad Tier Expands; Cadent to be Acquired by Novacap

  2 years ago News

  

  In today's ExchangeWire news digest: Disney announce plans to expand their ad-supported streaming offering; advanced TV firm Cadent is set to be purchased by PE firm Novacap; and Lyft reports positive Q2 results despite tricky conditions. Disney to expand ad-supported streaming [...]

• The Stack: WPP Lowers Full-Year Forecast, South Korea Set for E-Commerce Growth

  2 years ago News

  

  This week: peaks and troughs... While the rain may have disappeared (for now...), the contrarian British climate serves as an apt metaphor for the mixed fortunes we've observed this week. WPP lowered its full-year financial forecast following a dip in spend, while [...]

• Empowering Change: How Viously helped Danone & Partners Champion Social Responsibility in Advertising

  2 years ago News

  

  As the advertising business landscape continues to evolve, companies are becoming more aware of the crucial role played by responsible communication in their advertising strategies. Acknowledging the potential to make a positive impact, Danone, in collaboration with EssenceMediacom France, embarked [...]

• Azure Tech Propels Ellipal: Astonishing User Growth & ROI in Blockchain Cold Wallets 

  2 years ago News

  

  Mobile and CTV programmatic advertising expert, Azure Tech is proud to announce that its client, ELLIPAL, was recognised by Forbes as the most secure cold wallet in 2022. The innovator of 'Air-gapped' cryptocurrency hardware wallets, ELLIPAL provides a one-stop solution for [...]