Latest Stories

• Disney+ Ad Tier Expands; Cadent to be Acquired by Novacap

  2 years ago News

  

  In today's ExchangeWire news digest: Disney announce plans to expand their ad-supported streaming offering; advanced TV firm Cadent is set to be purchased by PE firm Novacap; and Lyft reports positive Q2 results despite tricky conditions. Disney to expand ad-supported streaming [...]

• The Stack: WPP Lowers Full-Year Forecast, South Korea Set for E-Commerce Growth

  2 years ago News

  

  This week: peaks and troughs... While the rain may have disappeared (for now...), the contrarian British climate serves as an apt metaphor for the mixed fortunes we've observed this week. WPP lowered its full-year financial forecast following a dip in spend, while [...]

• Empowering Change: How Viously helped Danone & Partners Champion Social Responsibility in Advertising

  2 years ago News

  

  As the advertising business landscape continues to evolve, companies are becoming more aware of the crucial role played by responsible communication in their advertising strategies. Acknowledging the potential to make a positive impact, Danone, in collaboration with EssenceMediacom France, embarked [...]

• Azure Tech Propels Ellipal: Astonishing User Growth & ROI in Blockchain Cold Wallets 

  2 years ago News

  

  Mobile and CTV programmatic advertising expert, Azure Tech is proud to announce that its client, ELLIPAL, was recognised by Forbes as the most secure cold wallet in 2022. The innovator of 'Air-gapped' cryptocurrency hardware wallets, ELLIPAL provides a one-stop solution for [...]

• Quantcast’s Abtin Fanaeian on Search Ad Spend, Attention, and Retail Media

  2 years ago Podcast

  

  On this week's episode of The MadTech Podcast, Abtin Fanaeian, head of market expansion Asia at Quantcast, joins ExchangeWire CEO Rachel Smith and research lead Mat Broughton to discuss search ad spend, attention, retail media and more. Retail media sends search [...]

• Adnami Launches in Norway Amid Flurry of European Hires

  2 years ago News

  

  High impact ad specialist Adnami has appointed Hege Lorvik as Norwegian commercial director, marking the Denmark-based tech company’s first formal step into the Norwegian market. Hege’s appointment comes as Adnami staffs up across several key European markets, also adding Paul Dimmock [...]

• Nexxen's Josif Zanich on Notable Ad Tech Trends in the APAC Region

  2 years ago News

  

  Dynamic, unique, and going through a period of immense growth, we’ve got our eye on ad tech trends shaping a region renowned for its affinity towards the innovative. We caught up with Josif Zanich, managing director APAC, Nexxen, ahead of [...]

• What Could a Break-Up of Google’s Ad Network Mean for Tech?

  2 years ago News

  

  Best known as the world’s most-used search engine, Google has leveraged its vast catalogue of domains to build an ad network that has drawn the budgets of marketers almost everywhere. While highly lucrative for Google, this network has drawn the [...]

• Microsoft and Aptos Partner; Gaming Revenue Growth Slows in APAC

  2 years ago News

  

  In today's ExchangeWire news digest: Microsoft and Aptos Labs join forces to bring AI and blockchain technology together; research finds that gaming revenue was lower in APAC than in the rest of the world; and Google's attempt to stem a [...]

• Curation for the Ad Tech Nation: An Overview

  2 years ago News

  

  An overly convoluted programmatic supply chain means that both publishers and advertisers are looking for more refined ways of buying and selling ads. We take a look at curation as a viable solution, a programmatic tool that is a win-win [...]