Latest Stories

• Quantcast’s Abtin Fanaeian on Search Ad Spend, Attention, and Retail Media

  2 years ago Podcast

  

  On this week's episode of The MadTech Podcast, Abtin Fanaeian, head of market expansion Asia at Quantcast, joins ExchangeWire CEO Rachel Smith and research lead Mat Broughton to discuss search ad spend, attention, retail media and more. Retail media sends search [...]

• Adnami Launches in Norway Amid Flurry of European Hires

  2 years ago News

  

  High impact ad specialist Adnami has appointed Hege Lorvik as Norwegian commercial director, marking the Denmark-based tech company’s first formal step into the Norwegian market. Hege’s appointment comes as Adnami staffs up across several key European markets, also adding Paul Dimmock [...]

• Nexxen's Josif Zanich on Notable Ad Tech Trends in the APAC Region

  2 years ago News

  

  Dynamic, unique, and going through a period of immense growth, we’ve got our eye on ad tech trends shaping a region renowned for its affinity towards the innovative. We caught up with Josif Zanich, managing director APAC, Nexxen, ahead of [...]

• What Could a Break-Up of Google’s Ad Network Mean for Tech?

  2 years ago News

  

  Best known as the world’s most-used search engine, Google has leveraged its vast catalogue of domains to build an ad network that has drawn the budgets of marketers almost everywhere. While highly lucrative for Google, this network has drawn the [...]

• Microsoft and Aptos Partner; Gaming Revenue Growth Slows in APAC

  2 years ago News

  

  In today's ExchangeWire news digest: Microsoft and Aptos Labs join forces to bring AI and blockchain technology together; research finds that gaming revenue was lower in APAC than in the rest of the world; and Google's attempt to stem a [...]

• Curation for the Ad Tech Nation: An Overview

  2 years ago News

  

  An overly convoluted programmatic supply chain means that both publishers and advertisers are looking for more refined ways of buying and selling ads. We take a look at curation as a viable solution, a programmatic tool that is a win-win [...]

• South Korea Tapped for Major E-Commerce Growth; Alphabet Slashes Robinhood Stake

  2 years ago News

  

  In today's ExchangeWire news digest: the South Korean market is tapped for substantial e-commerce growth; Google-parent Alphabet dramatically reduces its stake in Robinhood Markets; and Disney is reportedly developing a new task force centred around AI. E-commerce to exceed USD$160bn in [...]

• Connatix Integrates with Google's Display & Video 360

  2 years ago News

  

  Connatix, the leading video technology company for premium publishers and advertisers, today (8th August) announced it has integrated with Google's Display & Video 360. Now, advertisers using Display & Video 360 can simply opt-in to directly access Connatix's premium video [...]

• Pinterest And LiveRamp To Power Better Campaigns With Seamless Activation In Additional Countries

  2 years ago News

  

  LiveRamp (NYSE: RAMP), the leading data collaboration platform, today announced an expanded partnership with Pinterest (NYSE: PINS), the visual inspiration platform, to offer a better global integration for advertisers to reach their audiences on Pinterest’s platform globally. Through the partnership, marketers [...]

• RAAS LAB Strengthens Senior Leadership Team by Appointing New Strategic Growth Manager

  2 years ago News

  

  RAAS LAB, the platform that delivers hyper-relevant targeting and creative for stronger cookieless advertising, today (August 8th, 2023) announces the appointment of Ed Maumbe as strategic growth manager. Ed will identify and lead development of business opportunities and key partnerships [...]