Latest Stories

• ShowHeroes Group & Vidds Join Forces to Integrate Advanced AI in Video Production

  2 years ago News

  

  ShowHeroes Group, a global leader in digital video, content, tech, and advertising solutions, is delighted to announce a strategic partnership with Vidds, an AI-powered video editing platform. This collaboration marks a significant milestone for both companies as they embrace the [...]

• Paytm CEO Buys 10.3% in Ant Financial; BintanGo Leans into Live Commerce

  2 years ago News

  

  In today's ExchangeWire news digest: Ant Financial sells a 10.3% stake to Vijay Shekhar Sharma; BintanGo ventures into live commerce; and Walmart utilises its bricks and mortar stores to highlight its retail media network. Paytm's Sharma becomes Ant's largest single stakeholder The [...]

• Google Sued Following Accusations of Ad Fraud; WPP Reduces Full-Year Forecast Amid Lower Spending

  2 years ago News

  

  In today's ExchangeWire news digest: Google faces legal action following accusations it misled advertisers; WPP lowers its full-year forecast; and UK households shun linear TV in favour of digital. Google sued following Adalytics report Google has been hit with a proposed action [...]

• The Stack: Global OOH to Surpass USD$40bn in Revenue; Uber Turns its First Profit

  2 years ago News

  

  This week: everyone's quids in! In a week where the UK was plagued by rain (hello, August!), things looked bright for a number of players in ad tech, including Uber, who announced it had turned a profit for the first time [...]

• ExchangeWire on UK Ad Spend, Linear TV's Decline, and DoubleVerify Buying Scibids

  2 years ago Podcast

  

  On this week's episode of The MadTech Podcast, ExchangeWire CEO Rachel Smith and CSO Ciarán O'Kane join head of content John Still to discuss the AA/WARC's revised ad spend forecast, the future of TV as linear declines, and DoubleVerify's acquisition [...]

• illumin Integrates with Broadsign to Enhance Journey Advertising Platform with Digital Out-of-Home

  2 years ago News

  

  Digital ad tech company illumin (formerly AcuityAds) and leading digital out-of-home (DOOH) ad tech developer Broadsign announced today (August 3rd, 2023) that they have teamed up to integrate the Broadsign supply-side-platform (SSP) with illumin’s journey advertising platform. The collaboration makes the [...]

• Sojern & Profitroom Join Forces to Drive Direct Hotel Bookings

  2 years ago News

  

  Sojern, the leading travel marketing platform, and Profitroom, a globally renowned award-winning booking and technology platform, today (August 3rd, 2023) announced a new collaboration. In today’s era, where hotels closely monitor their budgets, the collaboration aims to equip hotels worldwide [...]

• The MadTech Sketch: How Commerce Media is Grabbing Ad Share

  2 years ago News

  

  In ExchangeWire’s latest MadTech Sketch, Ciarán O’Kane looks at why commerce media is having a moment, and what a successful commerce media business looks like. Uber announced this week that it is now “profitable”. Yes, after 13 years of huge investment [...]

• Uber Reports First Operating Profit; Meta May Introduce Ad Opt-In for European Users

  2 years ago News

  

  In today's ExchangeWire news digest: Uber makes an operating profit for the first time in the company's history; Meta may introduce ad opt-in for Instagram users in Europe; and social media drives sales for a quarter of UK small businesses. Uber [...]

• Zefr & Meta Expand AI-Powered Brand Suitability Measurement to the Instagram Feed

  2 years ago News

  

  Zefr’s third-party brand suitability verification solution for Instagram Feed is now available. This AI-powered measurement solution provides marketers with even more transparency in their Meta campaigns, measuring GARM brand safety and suitability across both Instagram and Facebook Feed placements.  Additionally, the [...]