Latest Stories

• Channel Factory Appoints Ad Tech Veteran Bill Schild as General Manager, Americas

  2 years ago News

  

  Channel Factory, the global brand suitability and contextual advertising platform, has appointed Bill Schild as GM, the Americas. Bringing with him over two decades of ad tech and programmatic advertising experience, Schild will continue to expand on Channel Factory’s impressive [...]

• Global OOH Forecast to Surpass $40bn; DoubleVerify Buys Scibids for $125m

  2 years ago News

  

  In today's ExchangeWire news digest: new research indicates global revenue for OOH could exceed USD$40bn (~£31bn) this year; DoubleVerify to takeover Scibids in a USD$125m (~£97.2m) deal; and retail media captures a growing share of ad spend. Global OOH revenue to [...]

• Majid Al Futtaim Brings LiveRamp’s Data Collaboration Platform to the MENA Region

  2 years ago News

  

  Majid Al Futtaim, the leading shopping mall, communities, retail, and leisure pioneer across the Middle East, Africa, and Asia, today (August 1st, 2023) announced a long-term strategic partnership with LiveRamp, a leading data collaboration platform headquartered in San Francisco.  The partnership [...]

• StackAdapt Expands DOOH Inventory by Onboarding New Partners for EMEA

  2 years ago News

  StackAdapt, the leading self-serve programmatic advertising platform, continues to reinforce its position as a leading digital out-of-home (DOOH) advertising solutions provider across the EMEA market. StackAdapt has announced programmatic partnerships with Hivestack, Broadsign, and VIOOH that will expand supplier inventory [...]

• Yahoo Academy Class of 2023 Inspire in MOOD Tea Pitch Off

  2 years ago News

  

  An idea to use dad jokes to galvanise industry support for MOOD Tea won the much-anticipated pitch-off, to bring the record-breaking 2023 installment of industry talent-building programme Yahoo Academy to a close. The day-long programme held at Luna Park in Sydney [...]

• Good-Loop Encourages Consumers To Interact With DOOH Ads By Rewarding Them With Free Donations To Charity

  2 years ago News

  

  Good-Loop – the good media partner that makes it easy and profitable for brands to do good at scale – today (August 1st, 2023) launched a new media format that encourages people to interact with digital out-of-home (DOOH) ads by [...]

• Visa Collaborates with Adelaide to Enhance Brand Impact on the Debit Awareness Campaign in Germany

  2 years ago News

  

  Visa Europe, a world leader in digital payments, has partnered with Adelaide, the leader in attention-based media quality measurement, to integrate attention metrics into its media measurement and buying strategies for its Debit Awareness campaign in Germany. Through this collaboration, [...]

• The GoodNet Partnership with Legacy Media Provides Marketers with the ESG Lens to Achieve Great Results Whilst Doing Good

  2 years ago News

  

  The GoodNet – the ethical media and intelligence company – has announced a partnership with Legacy Media to utilise market-leading aggregated ESG data within its ethical intelligence tool, GoodIQ. This partnership brings together The GoodNet’s deep expertise in helping advertisers reach [...]

• 1-Year High for Roku Shares; Shopify Enhances Use of Generative AI

  2 years ago News

  

  In today’s ExchangeWire news digest: Roku shares jump to a 1-year high following a positive quarterly forecast; Shopify expands its use of generative AI; and Xandr announces a ban on political ads. Roku stock surges by 30% Roku saw shares hit [...]

• LoopMe Joins Ad Net Zero, Furthering Commitment to a Sustainable Advertising Ecosystem

  2 years ago News

  

  LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, announced that it has joined Ad Net Zero, the climate action programme to help advertising tackle the climate emergency by decarbonising ad operations and accurately [...]